Google Analytics 4 (GA4) Enhanced eCommerce

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

1.14.13:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.14.13 - February 17, 2025
  
  New Feature: Extended the module's Exclude Order by Status functionality to apply to server-side Social Pixel addons as well. This also includes a cron that picks up unsent orders and sends them if they move into a status that is not excluded.
  New Feature: Added the possibility of sending hashed Enhanced Conversion data to Google Analytics via the Measurement Protocol, in the User Provided Data object.
  Magento Compatibility: Introduced compatibility with the newly released Magento 2.4.7-p4, 2.4.6-p9, 2.4.5-p11 and 2.4.4-p12 versions.
  Fixed a minor Magento Admin option dependency issue that would make the extension's script tag setting visible when disabled.
  Fixed an issue related to licensing which would prevent license keys from being validated various subdomains.

1.14.9:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.14.9 - November 14, 2024
  
  New Feature: The PRO version of the extension's Social Pixel functionalities (Meta Pixel, Reddit Pixel & TikTok Pixel) can now be enhanced with 3 powerful new addons that facilitate full server-side implementations with their respective APIs: Meta Conversions API (CAPI), Reddit Conversions API (CAPI) and TikTok Events API. These addons are sold separately and can function independently of each other.
  New Feature: Overhauled the extension's backend settings to separate Social Pixel (Meta Pixel, Reddit Pixel & TikTok Pixel) settings from the main Google Analytics 4 PRO extension settings. Each Social Pixel has now been given its own Magento Admin section in order to ensure settings are easy to find and organized properly, as well as to maximize legibility.
  New Feature: Added a new setting for the extension's Google Ads Conversion Tracking functionality, specifically related to Enhanced Conversions (PRO version only) which now allows for sending pre-hashed Enhanced Conversion data to Google Ads. While Google considers this optional, hashing the data helps provide an additional layer of security and privacy.
  New Feature: The extension is now fully compatible with the Hyvä Checkout. Previously, the extension was only confirmed for compatibility with the default Luma Checkout, however, it has since been adjusted to be fully compatible with the proprietary checkout extension, both via client-side and Measurement Protocol tracking.
  New Feature: A new setting was added that allows for swapping the load order for the Google Tag Manager initialization script and the dataLayer script. Depending on store setup, speed, and other factors, you may experience more accurate client-side tracking one way or the other.
  New Feature: The Customer Group User Property can now be sent via the Measurement Protocol as well. Previously, this piece of data was only sent via the extension's client-side implementation.

1.14.7:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.14.7 - August 29, 2024
  
  -New Feature: The PRO version of the extension can now generate a full JSON container file for Google Tag Manager Server Containers. The feature is currently a BETA functionality and will be changed/altered as a true Server-Side integration evolves. This is an advanced feature, currently which requires technical knowledge, as well as an already-provisioned server-side tracking implementation/container to use.
  -New Feature: The PRO version of the extension now comes with a native TikTok Pixel integration. Similar to its already existent Meta Pixel and Reddit Pixel functionalities, this integration allows for sending eCommerce event data to TikTok Ads.
  -Added an additional nonce to one of the extension's scripts that action on the Checkout, relating to the Measure Product Clicks (Select Item) functionality to account for recent Magento CSP requirements.
  -Applied adjustments surrounding the extension's GTM script initialization admin settings to prevent malformed GTM scripts from breaking functionality and potentially causing issues on the frontend.
  -Fixed an error related to PHP 8 that would be thrown on the Home Page in certain niche cases when the Measure Product Clicks (Select Item) functionality was enabled.
  -Fixed an error that would sometimes be thrown on the Checkout caused by a Magento/Product configuration that would result in a division by zero.
  -Fixed an issue that would prevent the Add to Wishlist event from being triggered when adding a product to the Wishlist from the Cart Page.

1.14.6:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  -Marketplace only version, updating Backend dependency to latest Backend 1.14.3.

1.14.5:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.14.5 - July 22, 2024
  
  New Feature: Overhauled the extension's Promotion Tracking functionality. The extension now allows you to send items alongside the View Promotion and Select Promotion events, either via HTML structure or via the dedicated GA4 Promo Link Widget.
  New Feature: Adjusted the extension's Brand tracking capabilities to allow for using text-type attributes as well. Previously, this was not the case and text-type attributes could not be used for this purpose.
  Fixed a bug specific to multi Store View environments that would result in orders created in the Magento Admin being sent to the Default Store View regardless under which Store View they were created.
  Fixed a Measurement Protocol tracking bug that would sometimes result in Purchases being sent to Google Analytics twice. This serves to ensure order values are not duplicated in Google Analytics.
  Adjusted script initialization order to ensure the Google Tag Manager script is initialized before the dataLayer, potentially improving tracking accuracy, in some cases.
  Adjusted the dataLayer for Google Ads Enhanced Conversions to ensure the Country Code is sent via the User Provided Data variable instead of the Country Name.
  Fixed an issue whereby the "Exclude orders with 0 value" option would not work when tracking purchases via the Measurement Protocol.
  Added various improvements and optimizations to better align with Magento Security Best Practices.
  Added minor Magento Admin adjustments for increased clarity.
  Code cleanup - removed deprecated PHP methods.

1.14.1:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  -New Feature: Added an option that allows for including a new event in the dataLayer called ads_purchase which can be used as a trigger for the Google Ads Conversion Tracking Tag, used in cases in which the tag misses timing.
  -New Feature: Added support for Enhanced Conversions in Google Analytics 4. Previously, this feature was only available for Google Ads, however, Google has since implemented it for Google Analytics as well.
  -New Feature: Added a new configuration option for the Measurement Protocol functionality to allow for sending various User Properties to Google Analytics, which can be used to create Custom Dimensions.
  -New Feature: Extended the New Customer Data reporting functionality for Google Ads to ensure data is sent for Guest Customers as well as Signed-In users.
  -Fixed an issue related to Enhanced Conversions for Google Ads whereby User-Provided variable values were not being mapped properly in the exported JSON.
  -Fixed a bug that would sometimes cause an error to be displayed when modifying item quantity in the cart from a small to a large number.
  -Fixed a bug that would sometimes result in item variants being duplicated in the Add to Cart & Remove from Cart event dataLayer.
  -Added adjustments to increase compatibility with custom script insertion/optimization methods, particularly Rocket Javascript.
  -Added performance optimizations related to server-side (Measurement Protocol) View Item List event caching.
  -Added/adjusted Magento Admin configuration option descriptions for improved clarity.
  Confirmed compatibility with the latest Magento 2.4.7 release, as well as newly released 2.4.6-p5, 2.4.5-p7 & 2.4.4-p8 Security Patches.
  -Confirmed compatibility with PHP 8.3 on the Magento 2.4.7 release. PHP 8.2 is also supported for this Magento version.
  -Added security improvements to the Backend module's license verification process.

1.12.11:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.12.11 - Oct 12, 2023
  
  -New Feature: New Feature: Extended the New Customer Data functionality for Google Ads to automatically configure the Google Ads Conversion Tracking Tag and create new dataLayer Variables in Google Tag Manager upon JSON container import.
  -New Feature: Added a new admin setting which allows for changing the way the Product List Block is loaded, enhancing compatibility with 3rd party functionality on Category and Search pages.
  -New Feature: Extended the Measurement Protocol functionality to send a hostname property alongside each event, allowing for page location tracking in Google Analytics.
  -Fixed a bug that would prevent the Select Item (Product Click) event from being triggered via Measurement Protocol when the Category name had a " character in it.
  -Fixed a bug that would cause the Impressions Chunk Size setting to be ignored on Search pages for the View Item List client-side event.
  -Implemented changes to Magento Admin setting names and descriptions surrounding Google Ads functionalities for increased clarity.
  -Confirmed compatibility with the latest Magento 2.4.6-p3, 2.4.5-p5 and 2.4.4-p6 releases.

1.12.7:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.12.7 - Jul 26, 2023
  
  -New Feature: Added a native integration with Google Ads Enhanced Conversions - this feature improves the accuracy of your conversion measurement by sending hashed first party conversion data from your website to Google in a privacy safe way. More details can be found in the Google Documentation on the topic - PRO version only.
  -New Feature: Added support for Google Ads New Customer Data - this feature enables you to send data required in order to create and optimize a new customer acquisition goal in Google Ads. More details can be found in the Google Documentation on the topic - PRO version only.
  -New Feature: Added support for the Magento Multi Shipping Checkout functionality. The extension can now trigger a purchase event for each order generated by the Magento 2 Multi Shipping Checkout, enhancing its tracking capabilities both via frontend (client-side) and Measurement Protocol (server-side) - PRO version only.
  -New Feature: Added a feature that allows you to exclude orders created with specific statuses from being sent to Google Analytics. This is especially useful when importing orders with custom statuses into Magento 2 and you don't want to send them to Google Analytics - PRO version only.
  -Added major performance optimizations by refactoring the method through which the module builds product lists for the view_item_list event. This change improves loading performance on Category and Search pages with large numbers of products displayed per page.
  -Added a minor dataLayer adjustment for the coupon parameter, which is now sent as an empty string even if a coupon is not applied.
  -Implemented minor code optimizations for best practices: removed ObjectManager class dependency.
  -Improved Magento Admin option comments related to Custom Dimensions for increased clarity.

1.11.21:

• Compatible with Adobe Commerce (cloud) : 2.4
• Compatible with Adobe Commerce (on-prem) : 2.4
• Compatible with Magento Open Source : 2.4
• Stability: Stable Build
• Description:

  What’s new in v.1.11.19 - March 23, 2023
  
  Implemented a solution in the extension's Measurement Protocol functionality to ensure proper Source/Medium Attribution in the Google Analytics 4 Dashboard.
  Fixed a bug that would result in an error on the frontend when changing the quantity for a Configurable Product in the mini cart or on the Cart Page.
  Fixed an issue that would prevent the disabling of all events in the Measurement Protocol Admin Settings. One event would always remain selected.
  Optimized the dataLayer for events containing the item_category parameter. This ensures that product subcategory tree data is properly sent.
  Fixed a bug that would occasionally prevent certain frontend notification messages from being displayed.
  Adjusted Magento Admin Custom Attribute settings to allow attributes containing an underscore.
  Fixed an issue that would prevent Promotion Tracking events from firing.
  Added Magento Admin comment adjustments for increased clarity.
  Added additional validations for PHP 8.1.
  Fixed an error that would sometimes be thrown in the WeltPixel Debugger, depending on various server permissions.
  Added compatibility with the latest Magento 2.4.6 and 2.4.5-p2 versions.
  Confirmed compatibility with Hyvä Theme versions 1.1.23 and 1.2.3.