Overview
Back to topGoogle Analytics 4 is a new type of privacy-first property, self-described by Google to be their next-generation measurement solution. It builds and improves upon previous Universal Analytics properties with a privacy-oriented and future-proof approach. It also features comprehensive and deep integrations with Google's advertising platforms and employs machine learning to bolster insights about the user journey across various platforms and devices.Google Analytics 4, through its use of Google's advanced machine learning algorithms, can observe and analyze significant trends in your website data, such as a specific product or product type growing in sales due to increased demand, enabling it to automatically alert and make you aware of these trends, thereby letting you make data-driven decisions to benefit your business. Moreover, the enhanced capabilities that machine learning provides enable Google Analytics 4 to fill in the significant gaps in data that may be present due to software that blocks tracking scripts, cookie consent rules, and other privacy-related options or configurations, thereby making the data collected much more relevant.The new Google Analytics 4 platform is built upon the foundation of the Web + App property that Google beta-tested back in 2019, meaning that it centralizes the traffic and data from the web as well as mobile apps. In short, if your brand has a mobile app, you no longer need to separate your data between two platforms (Google Analytics for Firebase in the case of mobile apps and Google Analytics for standard web traffic), as Google Analytics 4 provides a unified picture for both data streams.
Account & Pricing
You need to create a separate Google Analytics account here and link the account with your Magento 2 store using the current extension. The service is free of charge at this time.
Features
Tracking Features
- Track product impressions by position in the Category Page
- Track product clicks by position in the Category Page
- Track product impressions by position in the Search Result Page
- Track product clicks by position in the Search Result Page
- Track product impressions by position in the Related, Up-sell and Cross-sell section
- Track product clicks by position in the Related, Up-sell and Cross-sell section
- Track the number of times a product was added to the shopping cart
- Track the number of times a product was removed from the shopping cart
- Track the number of times a product was included into the checkout process
- Track each Checkout Step (billing address, shipping address, shipping options, payment options)
- Track purchases with or without shipping and tax fees
- Track product review count
- Track product review score
- Track stock status
- Track Sale products
- Track transactions by product variants (configurable product)
- Track transactions by product custom options
- Track custom dimension Page Type
- Track custom dimension Page Name
Additional Features
- Internal Promotion Widget
- Child Vs Parent (Send Parent Id or Child id cart, checkout and thank you page)
- Multi Currency Ready
- GDPR compliant with native magento accept cookie functionality
- Multi Store Ready
- Varnish Cache Ready
- Full Page Cache Ready
- 8KB payload support
- Order Success Page Total Calculation (subtotal / grandtotal)
- Track Magento User ID
- Track user type (customer group)
- Google Ads Remarketing Tracking
- Google Ads Conversion Tracking
- Persistent Data Management
- Product level Custom Dimension / Metric sending (Send up to 5 product attributes to GTM)
Demo
Documentation
- Check out the latest version of Google Analytics 4 (GA4) documentation to discover all the admin features: Google Analytics 4 Documentation
- WeltPixel Support & Community Forum
Included Services
- Support via WeltPixel ticketing. Click here to Contact Support
- Lifetime FREE updates
Easy Installation & Configuration
Predefined variables, triggers, and tags are automatically created via the extension's JSON Generation functionality. You can then import them into your Google Tag Manager account and have your tracking up and running within a few minutes!
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Current Version
1.12.11
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
16 October, 2023
Categories
Extensions, Reporting & Analytics
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.12.11:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
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Description:
What’s new in v.1.12.11 - Oct 12, 2023
-New Feature: New Feature: Extended the New Customer Data functionality for Google Ads to automatically configure the Google Ads Conversion Tracking Tag and create new dataLayer Variables in Google Tag Manager upon JSON container import.
-New Feature: Added a new admin setting which allows for changing the way the Product List Block is loaded, enhancing compatibility with 3rd party functionality on Category and Search pages.
-New Feature: Extended the Measurement Protocol functionality to send a hostname property alongside each event, allowing for page location tracking in Google Analytics.
-Fixed a bug that would prevent the Select Item (Product Click) event from being triggered via Measurement Protocol when the Category name had a " character in it.
-Fixed a bug that would cause the Impressions Chunk Size setting to be ignored on Search pages for the View Item List client-side event.
-Implemented changes to Magento Admin setting names and descriptions surrounding Google Ads functionalities for increased clarity.
-Confirmed compatibility with the latest Magento 2.4.6-p3, 2.4.5-p5 and 2.4.4-p6 releases.
1.12.7:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
What’s new in v.1.12.7 - Jul 26, 2023
-New Feature: Added a native integration with Google Ads Enhanced Conversions - this feature improves the accuracy of your conversion measurement by sending hashed first party conversion data from your website to Google in a privacy safe way. More details can be found in the Google Documentation on the topic - PRO version only.
-New Feature: Added support for Google Ads New Customer Data - this feature enables you to send data required in order to create and optimize a new customer acquisition goal in Google Ads. More details can be found in the Google Documentation on the topic - PRO version only.
-New Feature: Added support for the Magento Multi Shipping Checkout functionality. The extension can now trigger a purchase event for each order generated by the Magento 2 Multi Shipping Checkout, enhancing its tracking capabilities both via frontend (client-side) and Measurement Protocol (server-side) - PRO version only.
-New Feature: Added a feature that allows you to exclude orders created with specific statuses from being sent to Google Analytics. This is especially useful when importing orders with custom statuses into Magento 2 and you don't want to send them to Google Analytics - PRO version only.
-Added major performance optimizations by refactoring the method through which the module builds product lists for the view_item_list event. This change improves loading performance on Category and Search pages with large numbers of products displayed per page.
-Added a minor dataLayer adjustment for the coupon parameter, which is now sent as an empty string even if a coupon is not applied.
-Implemented minor code optimizations for best practices: removed ObjectManager class dependency.
-Improved Magento Admin option comments related to Custom Dimensions for increased clarity.
1.11.21:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
What’s new in v.1.11.19 - March 23, 2023
Implemented a solution in the extension's Measurement Protocol functionality to ensure proper Source/Medium Attribution in the Google Analytics 4 Dashboard.
Fixed a bug that would result in an error on the frontend when changing the quantity for a Configurable Product in the mini cart or on the Cart Page.
Fixed an issue that would prevent the disabling of all events in the Measurement Protocol Admin Settings. One event would always remain selected.
Optimized the dataLayer for events containing the item_category parameter. This ensures that product subcategory tree data is properly sent.
Fixed a bug that would occasionally prevent certain frontend notification messages from being displayed.
Adjusted Magento Admin Custom Attribute settings to allow attributes containing an underscore.
Fixed an issue that would prevent Promotion Tracking events from firing.
Added Magento Admin comment adjustments for increased clarity.
Added additional validations for PHP 8.1.
Fixed an error that would sometimes be thrown in the WeltPixel Debugger, depending on various server permissions.
Added compatibility with the latest Magento 2.4.6 and 2.4.5-p2 versions.
Confirmed compatibility with Hyvä Theme versions 1.1.23 and 1.2.3.
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor