Reseller Marketing | Reselling Business

A reseller is a marketing tool for merchants and a business opportunity for Customers. Reseller marketing is the concept of buying products for a lower price and reselling them to a different class of customers at a much higher price. 

Reseller marketing in the context of e-commerce refers to a strategy where individuals or businesses, known as resellers, promote and sell products from a primary retailer or manufacturer through their own channels. Reseller marketing involves building a network of resellers who help extend the reach of a brand's products to a wider audience. These resellers often earn a commission or profit margin on the products they sell. 

 How Reseller marketing works 

• Seller’s List products on the Magento store and reseller come across the product.
• Reseller share’s the product images across his/her social groups
• A group member shows interest to buying the product. Reseller asks his/her address details.
• Reseller adds profit margin and place an order.
• Sellers receives the order, pack it and deliver it to end user.
• After a successful order, the reseller will receive their commission.
• A group member shows interest to buy the product. The reseller asks his/her address details.

Benefits of Reseller Marketing in Magento 2:

1. Extended Reach: Resellers can tap into their own networks and reach a broader audience than the brand might be able to on its own.
2. Cost-Effective: Brands can leverage the marketing efforts and sales channels of resellers without incurring the same level of costs associated with traditional marketing.
3. Diverse Sales Channels: Resellers use various platforms to sell products, which can lead to diverse and unique sales channels for the brand.
4. Scalability: As the network of resellers grows, the brand's products can be promoted and sold across multiple locations and markets.
5. Brand Awareness: Resellers contribute to increasing brand awareness as they market and promote the products to their audience.
6. Reduced Risk: Resellers often bear the responsibility of marketing and selling, which can reduce the brand's risk in terms of inventory management and sales.

Reseller marketing can be an effective way for brands to expand their market presence, tap into new customer segments, and increase sales without directly managing every aspect of the sales process. However, it's important for brands to carefully select and manage their reseller partnerships to maintain product quality, brand consistency, and customer satisfaction.

Benefits for Customers

Reseller businesses can be based out of a physical premise or can be entirely online. With the outbreak of the COVID-19 pandemic and the subsequent push to online companies, online reselling is the more lucrative option. It brings all the benefits of a typical reseller business, plus the perks of an online enterprise.

Lucrative business idea: It is a viable business option for anyone who wants to sell online but doesn’t have the means and skills to produce their own goods

Multiple product listings: There are no fixed rules for resellers. You can dabble and sell numerous product types – which may be related or unrelated. All resellers need to ensure is that they sell demand-fulfilling products

Easy to establish: For online reselling, you have to ensure that your platform is in place – be it a website, blog, or a social media page. Post that, you can instantly start listing the products which are up for sale and become open for business

No inventory costs: Reselling business does not require you to spend on warehousing, compliance or bulk purchases

Low financial commitment: Online setups require minimal cost and time. With no inventory costs and low shipping prices, you can set up your online reselling business with ease.

Work-from-home resellers: Many reselling apps provide guidance on becoming a partner reseller. People can start their online reselling enterprise from home; all you need is a dependable internet connection

Additionally included are:

• Free 90-day support
• Lifetime Free Updates
• Marketplace Return Policy for 25 Days
• Supported Multi-Store 
• Supported Multi-currency 
• 100% Open Source