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Bing Shopping Feed

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Overview

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Bing Shopping Feed for Magento 2 extension empowers store owners to seamlessly connect their Magento store with Bing Merchant Center, enabling product listings to appear directly in Bing Shopping search results. By mapping Magento categories and product attributes to Bing’s required fields, the extension ensures accurate and optimized product data submission. Once installed, merchants can export products individually, in bulk, or configure automatic synchronization using cron jobs. 

The extension enhances the store’s back-end with a dedicated interface for managing feed settings, product mappings, and update schedules, while the front-end experience remains unaffected for customers. Store admins can customize attribute mapping rules, select which products to include in the feed, and schedule updates to reflect inventory, price, and product detail changes in real time. 

This is especially useful for businesses with large catalogs or frequently changing stock, such as fashion, electronics, or seasonal products. By using the Bing Shopping Feed for Magento, merchants gain a simple yet powerful way to expand visibility, drive traffic from Bing’s audience, and keep product data consistent across channels—without requiring heavy manual effort.

Business Value

Bing Shopping Feed for Adobe Commerce helps store admins share Magento 2 products on Bing Shopping. It helps show correct prices, stock, and product details to Bing users.

Admins can match fields and categories to meet Bing’s format. This gives better control of listings and helps grow visibility online. With auto updates, listings stay fresh and reduce manual work.

Features

  • Map Magento categories directly to Bing Shopping Feed categories.
  • Match product fields to meet Bing Shopping Feed requirements.
  • Use mass action to export selected products to Bing.
  • Export all store products in one click from admin.
  • Delete exported products directly from the Bing feed.
  • Update product listings automatically when product details are saved.
  • Sync product inventory when Magento order has been placed.
  • Schedule automatic updates using cron job for Bing.
  • Remove Bing listings if product is deleted in Magento.

Account and Pricing

Bing Shopping Feed for Magento 2 is available with a one-time purchase.

Check the Webkul Store or Adobe Commerce Marketplace for the latest price.

How Does Magento 2 Bing Shopping Feed Work?

Bing Shopping Feed extension for Magento 2 lets store owners sync their product catalog with Bing Merchant Center. Below is the full process of how the extension works:     

1. Configure General Settings

  • Go to Stores > Configuration > Bing Shopping Feed after installation.
  • Enter the Client ID and Client Secret from your Microsoft account.
  • Add the Callback/Redirect URL provided in the module settings.
  • Choose default language, currency, and country for the feed.

2. Authenticate Admin User

  • Click the "Authenticate" button in the configuration panel.
  • You’ll be redirected to the Microsoft login page.
  • Sign in with the account linked to your Bing Merchant Center.
  • Grant permission to connect your Magento store with Bing.
  • After successful authorization, a confirmation message will appear.

3. Map Product Attributes

  • Go to Bing Shopping Feed > Map Attributes in the admin panel.
  • Match Magento product attributes (like name, price, condition) with Bing feed attributes.
  • These mappings make sure Bing receives data in the correct format.

4. Map Categories

  • Navigate to Bing Shopping Feed > Map Categories.
  • Select a Magento category and match it to a Bing product category.
  • This ensures products appear in the right section in Bing search results.

5. Automatic Product Sync

  • Products automatically update in Bing when:
  • A product is saved or updated in Magento.
  • An order is placed, updating stock quantity.
  • The extension uses cron jobs to keep the product feed updated.
  • Cron helps automate sync without manual updates every time.

6. Manage Exported Products

  • Go to Bing Shopping Feed > Exported Products to see the list.
  • View product sync status and delete items from the feed if needed.
  • Deleted products in Magento will also be removed from Bing automatically.

Benefits 

For Admin

  • This extension allows the Magento store admin to export his store's products into the Bing Merchant Account very easily.
  • It also allows Bing feed to Auto-update on product save at the store end.
  • Can map the store categories with the Bing shopping feed categories.
  • It also provides dynamic attribute mapping and an option to authenticate the Merchant account of the user.

For Customer

  • Customers get more shopping options by finding your products through Bing Shopping.
  • Buyers can easily discover your store items while browsing Bing search results.
  • Shoppers save time by directly viewing relevant products in Bing’s product listings.

Support Policy

  • Free support for 3 months
  • Can buy extra support for 6 or 12 months
  • For help, email support@webkul.com or raise a ticket
  • Lifetime module updates included

Technical Specifications

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Seller profile

Webkul Software Private Limited

Seller contact

E-mail

Current Version

4.0.0

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current)

Magento Open Source: 2.4 (current)

Type

Stable Build

Updated

11 September, 2025

Categories

Extensions, Sales, Comparison Shopping Engines, Marketplace Feeds

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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4.0.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    + Compatible with Magento ^2.4.8 and PHP 8.4
    + Allows the admin to map Bing Shopping Feed categories to Magento categories.
    + Allows the admin to map Magento product attributes to Bing Shopping Feed attributes.
    + Allows the admin to export products to the Bing Shopping Feed using the mass action from the product listing page.
    + Allows the admin to export all products at once to the Bing Shopping Feed using the export button in the admin configuration.
    + Allows the admin to view and delete products that have been exported to the Bing Shopping Feed.
    + Products are exported and updated in the Bing Shopping Feed whenever the product is saved in Magento.
    + The exported product inventory is updated in the Bing Shopping Feed after an order is placed in Magento.
    + Products are updated in the Bing Shopping Feed using a cron job configured in the admin configuration.
    + Products are deleted from the Bing Shopping Feed when they are deleted in Magento.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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