Shop By Attribute

The Shop by Attribute extension for Magento 2 enables merchants to create powerful, SEO-friendly landing pages for product attributes such as Brand, Color, Material, Author, and more. It enhances store navigation and discoverability by turning each attribute option into a dedicated page that features relevant product listings, metadata, and optional custom content. This improves both the customer experience and the store’s visibility in search engines.

With this extension for Magento 2, your customers can explore products in new ways—filtering by preferred brands, materials, or authors with intuitive, structured URLs like /brand/nike or /color/brown. It’s especially valuable for merchants selling apparel, books, electronics, or any catalog where attributes play a key role in product discovery. For example, a fashion retailer can offer a landing page for each style or color, while a bookstore can showcase books by individual authors.

Each attribute option page can include a CMS description, image, metadata, and related products block. Customers will benefit from more intuitive search suggestions, as the extension integrates with Magento’s search bar to surface relevant attribute-based pages. Store owners can easily manage which attributes are included and customize how each option is presented, all within the Magento admin panel.

This extension for M2 works seamlessly with layered navigation, multi-store environments, and frontend theming. It integrates as a native Magento widget, allowing you to place attribute option listings anywhere in your layout.

For developers and headless storefronts, a dedicated GraphQL queries are available. It exposes attribute configurations, option data, and related product tabs via API, allowing smooth integration into PWA Studio, custom storefronts, and other headless solutions.

Features

• Automatically generates SEO-friendly landing pages for each attribute value (e.g., /brand/nike, /color/blue)
• Adds a "Shop by Attribute" page and dedicated CMS pages for browsing by brand, author, material, and more
• Related products block shows items with matching attribute values on the product page
• Attribute options appear in search suggestions via dedicated indexing
• Fully configurable via admin panel: enable or disable attributes for shop-by navigation
• Widget support: easily display all brands, authors, or colors anywhere on your site
• Supports multi-store and multi-language environments
• Dynamic sitemap generation for attribute landing pages
• GraphQL support available

Benefits

• Enhances product discoverability and SEO ranking
• Helps customers browse by attribute values that matter most to them
• Reduces bounce rate by directing customers to focused, relevant landing pages
• Allows merchants to feature specific attribute values in promotions and campaigns
• Minimizes manual work with automated URL and CMS page creation

Use Cases

• Fashion retailers offering shop-by-style or shop-by-color experiences
• Bookstores showcasing authors or genres on dedicated landing pages
• Electronics stores organizing products by brand or feature
• Health & beauty stores grouping items by skin type, ingredient, or benefit