Trackingplan Analytics Observability

Trackingplan’s extension simplifies the process of maintaining an error-free analytics implementation. 

Once installed, merchants can easily configure it by adding their Trackingplan id in the settings menu. The extension then automatically adds the Trackingplan script across all pages to seamlessly validate and monitor analytics implementation. This ensures that marketing tags, pixels, and tracking events are correctly implemented, minimizing discrepancies in attribution and optimizing campaign performance.

Account & Pricing

To use this extension, you need to sign up for a Trackingplan account. We offer flexible pricing plans based on your website’s traffic volume and monitoring needs.

Free trial available – Get started with Trackingplan and experience real-time tracking validation at no cost.

Custom pricing – Plans tailored based on the number of MAUs.

Enterprise solutions – Custom solutions with dedicated support for business with specific requirements,

Key Features

Automated Tracking Validation & Real-Time Error Detection

Trackingplan continuously monitors your Adobe Commerce site for potential data inconsistencies, notifying you anytime something changes or breaks in your digital analytics, marketing automations, pixels, and campaigns.

• Broken or missing tracking pixels, events, and properties
• Schema mismatches
• Misconfigured attribution parameters
• Unexpected changes in data layers
• Data privacy breaches

Maintain Attribution Accuracy & Optimize Campaign Performance

• Ensure all marketing channels, from paid ads to organic traffic, are correctly attributed.
• Validate that UTM parameters, referrer data, and event tracking are firing as expected.
• Prevent misalignment between conversion tracking and marketing analytics platforms, avoiding budget misallocation.

Simplified Compliance & Data Privacy Management

• Monitor Personally Identifiable Information (PII) leaks to maintain privacy compliance (GDPR, CCPA, etc.).
• Identify unauthorized data collection that could result in policy violations.
• Ensure cookie consent mechanisms correctly impact analytics and prevent data leakage.

Actionable Insights & Easy Debugging

• Gain instant notifications for tracking issues before they affect reporting.
• Explore the behavior of your data and your visitors’ journeys in realtime, including data collected through pixels and any other integrated tools.
• Search for sessions with specific events to dive into the full session and see exactly what happened, heping you troubleshoot problems efficiently.