TikTok

TikTok's official integration with AdobeCommerce makes it simple to put your business in front of billions of highly engaged consumers, helping you achieve your marketing and sales objectives by promoting your products or services worldwide. These users aren’t just browsing — they’re buying, as evidenced by the popular hashtag #TikTokMadeMeBuyIt. And they could become your next customers.

• Sync your store catalog to TikTok.
• Create engaging ads from your product catalog or run lead generation ads to capture emails for future campaigns.
• Install the TikTok Pixel and enable the Events API to track your traffic, measure and optimize your campaign performance, and find new customers.

Install TikTok for Adobe Commerce today and tap into the massive potential of TikTok for your business.

Features

Connect your catalog

• Sync your entire Adobe Commerce product catalog in minutes to power ad creation.
• Includes all your key product data: names, descriptions, prices, images, videos, and more.
• Our real-time, two-way sync means your products will always be up to date on TikTok.

Advertise your products

• One-click Ad Account and Business Center Account creation gets you ready to start advertising quickly.
• Launch new campaigns in minutes: configure your budget, targeting, and optimization event.
• Choose the creative you want to feature or use your catalog images to automatically create engaging video ads using the embedded Smart Video Generator tool.
• Set automatic targeting when creating a campaign to let the algorithm find your ideal TikTok audience.
• Take advantage of engaging Ad Formats:
  • Conversion ads: Promote your catalog with automatically generated videos with your product images, or the media content of your choice, with new ad formats like Video Shopping Ads.
  • Lead-gen ads: Through native TikTok Ads Manager, seamlessly gather new leads on TikTok using instant, customizable forms that integrate with your CRM system, simplifying lead qualification and conversion.

Measure and improve your performance

• Install the TikTok Pixel and Events API to enable browser- and server-side connection with automatic updates — no developer needed.
• Enable Advanced Matching to allow for more refined targeting and optimization, which has shown to have positive impact on campaign performance.
• Measure performance across the customer journey, including payment and checkout pages.
• Make informed decisions using deeper campaign insights: increase ad performance, capture more leads, and improve targeting.

Note: Advertisers with an existing TikTok Pixel can connect it to TikTok for Adobe Commerce. However, we recommend creating and installing a new Pixel via this extension for a more seamless setup and event deduplication. If you currently use a custom setup, deduplication work may be required for accurate reporting.

Creative resources

• Learn more about creative best practices for TikTok.
• Get inspiration from businesses who have found success on TikTok.