Smart Customer Grid

Smart Customer Grid Extension for Magento 2 enhances the default Magento Admin Customer Grid by providing valuable customer insights directly within the grid interface. Instead of opening individual customer profiles or reviewing multiple reports, administrators can instantly view important customer metrics such as Lifetime Value, Total Orders, Last Purchase Date, and Last Purchased Items directly from the customer list.

The extension improves the efficiency of customer management by adding additional data columns to the existing customer grid. These columns provide actionable insights that help store administrators identify high-value customers, track purchase activity, and quickly access important customer information without navigating away from the grid.

With this extension, administrators can easily analyze customer behavior, segment users based on email domains or purchase activity, and improve customer service workflows. The enhanced grid allows teams to respond faster to support requests and quickly understand a customer's purchasing history.

Once installed, the extension integrates seamlessly into the Magento Admin Panel and automatically adds the new columns to the customer grid without requiring complex configuration. It follows Magento’s native architecture and works with the existing grid functionality, including filtering, sorting, and exporting.

This extension is especially useful for:

• Identifying high-value or VIP customers
• Improving customer support efficiency
• Analyzing customer purchase behavior
• Segmenting customers for marketing purposes
• Accessing key customer insights quickly from the admin panel

Features

• Adds Lifetime Value (LTV) column to the customer grid
• Displays Total Orders placed by each customer
• Shows Last Order Date directly in the grid
• Displays Last Purchased Items for quick order insight
• Adds Customer Phone Number column
• Displays Customer Type (Registered or Guest)
• Shows Email Domain for customer segmentation
• Helps identify high-value and repeat customers
• Enables sorting and filtering by customer insights
• Supports quick access to customer purchase history
• Improves customer support workflow efficiency
• Works with Magento’s native grid filtering and sorting
• Compatible with Magento grid export (CSV/Excel)
• Seamless integration with Magento Admin Panel
• No core Magento file modifications
• Lightweight and performance-optimized implementation

How It Works

After installing the extension, additional columns become available in the Magento Admin Customers → All Customers grid.

These columns provide instant insights including:

• Lifetime Value generated by the customer
• Total number of orders placed
• Date of the customer's last purchase
• Products purchased in their most recent order
• Customer phone number retrieved from order or address data
• Customer type (Registered or Guest)
• Email domain for segmentation purposes

Administrators can enable or disable these columns through Magento's grid column settings.

Admin Usage

To view the additional customer data:

1. Log in to the Magento Admin Panel
2. Navigate to Customers → All Customers
3. Click the Columns icon in the top-right corner
4. Enable the desired columns such as Lifetime Value or Last Purchased Items
5. Save the grid view layout 

The grid can then be sorted, filtered, or exported using Magento’s standard functionality.

Performance Optimized

The extension is designed with optimized database queries to ensure the customer grid remains fast and responsive.

• Efficient data loading
• No unnecessary database queries
• No impact on admin performance

Compatibility

• Magento Open Source 2.x
• Adobe Commerce 2.x
• Compatible with Magento Admin Customer Grid
• Works with default Magento admin interface

Installation & Setup

• Easy installation via Composer
• No complex configuration required
• Columns automatically available after installation

Support & Updates

• Clean and maintainable code
• Magento coding standards compliant
• Regular updates for compatibility
• Dedicated technical support