GTM Server Side Tracking DataLayer

The TAGGRS GTM Server Side Tracking DataLayer for Magento helps you set up a working data layer in just a few clicks, allowing you to measure user interactions on your Magento website.

Note! Are you using the Hyvä theme? Then download the Hyvä-compatible version of the TAGGRS extension.

About TAGGRS

TAGGRS is a leading provider of server side tracking solutions, helping businesses optimize their tracking setup while ensuring data privacy and compliance. Our solutions integrate seamlessly with various platforms, including Magento, to enhance data collection and reporting.

About GTM Server Side Tracking DataLayer for Magento

GTM Server Side Tracking DataLayer for Magento makes it easy to implement a robust data layer without complex coding. This extension for Magento integrates seamlessly with Google Tag Manager and Google Analytics 4 (GA4), ensuring accurate event tracking. It enables merchants to measure key user interactions, differentiate between new and returning customers, and supports enhanced conversions. Even when users do not reach the thank you page, purchases can still be tracked via the Measurement API.

Account & Pricing

• The extension for Magento is free to use

• No separate account is required to use this extension

• More information can be found on our GitHub repository

Extension Features

• Google Tag Manager Data Layer – Easily integrate with Google Tag Manager

• GA4 Data Layer Protocol – Based on the GA4 Protocol for accurate tracking

• Server Side Tracking Compatibility – Fully supports server side tracking

• Enhanced Conversions – Enables improved conversion tracking

• New vs. Existing Customers – Differentiates between new and returning customers

Supported Events

With GTM Server Side Tracking DataLayer for Magento, you can track the following key events:

• view_item_list

• view_item

• add_to_cart

• remove_from_cart

• view_cart

• select_promotion

• begin_checkout

• purchase

Note: Purchase events can also be measured via the Measurement API in case the user does not reach the thank you page.

Installation

Configuration guide on how to implement the GTM Server Side Tracking DataLayer