Toggle Nav
Menu
Account
  • Sign In
    • Search

    Powered by Adobe Commerce 2.4.8-p3

    stape-server-side-gtm-240x240.png

    Stape Conversion Tracking

    by Stape
    main product photo
    This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
    PRODUCT:
    0
    TOTAL:
    Contact Vendor

    Trader Information

    Back to top

    Overview

    Back to top

    Stape started in 2020 as hosting for server-side tagging. We wanted to implement server-side tracking on our sites and our client’s sites and found no easy way to do that without clear documentation on how to set it up. We decided to build a tool that will simplify server-side tracking.

    Introducing the Stape Conversion Tracking extension for Magento 2 by stape.io, the optimal solution for implementing server-side tracking on your website. With this extension, you can effortlessly modify the Google Tag Manager script by incorporating the tagging server URL, while also benefiting from a custom loader and restoring cookies.

    Account & Pricing

    The plugin is completely free, and all plugin functions - except the Cookie Keeper - can be used regardless of whether you use the Stape service or not. The Cookie Keeper, which helps restore marketing cookies in Safari and extend tracking accuracy, is available on any Stape plan with the appropriate container settings enabled.


    Extension features:

    • Integration of the Google Tag Manager script on every page of your website.
    • Compatibility with other extensions that insert GTM script on your website.
    • Load a GTM container from your subdomain to enable first-party data use.
    • Inclusion of a custom loader to render Google Tag Manager and Google Analytics tracking invisible to ad blockers and various tracking prevention mechanisms. All for better and more precise event tracking and performance tracking.
    • Send webhooks to the server Google Tag Manager container for better conversion attribution.

    Advantages of the Stape Conversion Tracking module by stape.io:

    • Extended cookie lifetime when utilizing a custom domain for the server Google Tag Manager container, enhancing tracking accuracy.
    • The activation of the Custom Loader facilitates data tracking precision
    • Restore marketing cookies in Safari 16.4+ with Stape Power-Up Cookie Keeper
    • Improves online conversion tracking and gets you better insight into user behavior while maintaining control over their first-party data

    Experience the ease and efficiency of server-side tracking implementation with the Stape Conversion Tracking extension for Magento 2 by stape.io.

    Technical Specifications

    Back to top

    Seller profile

    Stape

    Seller contact

    E-mail

    Integrator

    Stape

    Current Version

    1.0.35

    Adobe Commerce platform compatibility

    Adobe Commerce (cloud): 2.4 (current)

    Adobe Commerce (on-prem): 2.4 (current)

    Magento Open Source: 2.4 (current)

    Type

    Stable Build

    Updated

    15 January, 2026

    Categories

    Extensions, Reporting & Analytics

    Documentation

    Installation Guides

    User Guides

    License Type

    GNU General Public License 3.0 (GPL-3.0)

    Policy

    Privacy Policy

    Quality Report

    Back to top

    Installation & Varnish Tests

    Passed

    Coding Standard

    Passed

    Plagiarism Check

    Passed

    Malware Check

    Passed

    Marketing Review

    Passed

    Manual Testing

    Passed

    All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

    Release Notes

    Back to top

    1.0.35:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - fixed PHP7.4 backward compatibility;
      - fixed CSP issue on checkout;

    1.0.34:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Improved SKU tracking;
      - fixed sales_clean_orders cron;

    1.0.33:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - added cart state to datalayer events;
      - extended cookies list;

    1.0.32:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - datalayer event value param added;

    1.0.31:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - renamed module in admin panel;
      - added select_item event;
      - added item_variant param to datalayer;

    1.0.30:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Added x-stape-app-version header for webhook requests.

    1.0.29:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - img-src CSP rule added;

    1.0.28:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - added PHP 8.4 compatibility;
      - fixed code style;

    1.0.25:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Fixed billing address overwritten by shipping address issue
      - Fixed product listing issue when all products were displayed on a category page

    1.0.24:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - added caching of cookie domain when generating _sbp cookie
      - Fixed issue with the overridden price formatter pattern

    1.0.23:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - added logic to fetch add to cart info and send the event if only productIds array is available

    1.0.22:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Fixed duplicate address creation on checkout

    1.0.21:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Removed Stape Analytics checkbox and logic;

    1.0.20:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - custom loader logic updated
      - md5 hashing removed

    1.0.18:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Fixed potential issue with sending multiple purchase webhook events.

    1.0.17:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Hyva compatibility added.

    1.0.16:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - acl.xml added.

    1.0.15:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - fixed logic to trim GTM- only when custom loader and custom domain are populated

    1.0.14:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - fixed xml layouts.
      - changed class methods visibility from private to public.

    1.0.13:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - fixed broken url generation logic

    1.0.11:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Update snippets with new param names and format

    1.0.10:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Fixed item price for purchase_stape event to include tax

    1.0.9:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Fixed issue with cookie being re-generated on every page load.

    1.0.8:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - improved isNewCustomer flag logic
      - changed place order webhook logic.

    1.0.7:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - fixed product listing pagination

    1.0.6:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Configuration options explained

    1.0.5:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      added datalayer intergartion
      added purchase, cancel, refund webhooks

    1.0.4:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Compatible with Magento Open Source : 2.4
    • Stability: Stable Build
    • Description:

      - Fixed issue with two snippets showing
      - Fixed escaped strings

    Support

    Back to top

    The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

    Contact Vendor

    Q & A

    Back to top

    Reviews

    Back to top