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OpenSnowcat / Snowplow Tracker

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Trader Information

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Overview

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The OpenSnowcat / Snowplow Magento tracker extension enables your e-commerce store to track customer behavior using OpenSnowcat / Snowplow event pipelines.

OpenSnowcat is a Snowplow fork open-source analytics platform designed for behavioral data collection, enabling businesses to gain deeper insights into user behavior across digital platforms.

Please visit our documentation site.

Account

You must provision an OpenSnowcat / Snowplow data pipeline to ensure the extension works properly. You can provision your OpenSnowcat pipeline by signing up to SnowcatCloud or provisioning it yourself in your Cloud computing account (AWS, Google Cloud).

Key Benefits

  • Easily collect your customers' behavioral data in your data warehouse (Snowflake, Google BigQuery, Databricks, etc). 
  • Perform marketing attribution and increase your ROI.
  • Segment your customers based on their online behaviors.

Key Features

  • Collect customer catalog browsing via client-side.
  • Collect order information reliably via server-side.
  • Collects customer id when authenticated on all events.
  • Easy configuration of client-side and server-side tracking using Snowplow SDKs.
  • OpenSnowcat/Snowplow SP cookie is stored at the account, cart, and order levels for easy attribution modeling.

How Does The Extension Work?

This extension adds a Snowplow JS tracker to your storefront which tracks visitor behavior as they navigate through the site. To facilitate attribution and customer identification, this extension records the value of the sp cookie (network_userid) to the account, the cart, and the order (when created).

All orders are also tracked when created via server-side, using Snowplow PHP tracker.

Technical Specifications

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Seller profile

Snowcat Cloud, Inc.

Seller contact

E-mail

Integrator

OpenSnowcat/Snowplow Event Pipeline

Current Version

1.0.0

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current)

Magento Open Source: 2.4 (current)

Type

Stable Build

Updated

13 September, 2024

Categories

Extensions, Reporting & Analytics

Supported Browsers

Chrome, Firefox, Opera, Safari, Edge, IE

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.0.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Collect customer catalog browsing via client-side.
    - Collect order information reliably via server-side.
    - Collects customer id when authenticated on all events.
    - Easy configuration of client-side and server-side tracking using Snowplow SDKs.
    - OpenSnowcat/Snowplow sp (network_userid) cookie is stored at the quote, and order levels for easy attribution modeling.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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