Trader Information
Back to topOverview
Back to topThe OpenSnowcat / Snowplow Magento tracker extension enables your e-commerce store to track customer behavior using OpenSnowcat / Snowplow event pipelines.
OpenSnowcat is a Snowplow fork open-source analytics platform designed for behavioral data collection, enabling businesses to gain deeper insights into user behavior across digital platforms.
Please visit our documentation site.
Account
You must provision an OpenSnowcat / Snowplow data pipeline to ensure the extension works properly. You can provision your OpenSnowcat pipeline by signing up to SnowcatCloud or provisioning it yourself in your Cloud computing account (AWS, Google Cloud).
Key Benefits
- Easily collect your customers' behavioral data in your data warehouse (Snowflake, Google BigQuery, Databricks, etc).
- Perform marketing attribution and increase your ROI.
- Segment your customers based on their online behaviors.
Key Features
- Collect customer catalog browsing via client-side.
- Collect order information reliably via server-side.
- Collects customer id when authenticated on all events.
- Easy configuration of client-side and server-side tracking using Snowplow SDKs.
- OpenSnowcat/Snowplow SP cookie is stored at the account, cart, and order levels for easy attribution modeling.
How Does The Extension Work?
This extension adds a Snowplow JS tracker to your storefront which tracks visitor behavior as they navigate through the site. To facilitate attribution and customer identification, this extension records the value of the sp cookie (network_userid) to the account, the cart, and the order (when created).
All orders are also tracked when created via server-side, using Snowplow PHP tracker.
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
OpenSnowcat/Snowplow Event Pipeline
Current Version
1.0.0
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
13 September, 2024
Categories
Extensions, Reporting & Analytics
Supported Browsers
Chrome, Firefox, Opera, Safari, Edge, IE
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.0.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
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Description:
- Collect customer catalog browsing via client-side.
- Collect order information reliably via server-side.
- Collects customer id when authenticated on all events.
- Easy configuration of client-side and server-side tracking using Snowplow SDKs.
- OpenSnowcat/Snowplow sp (network_userid) cookie is stored at the quote, and order levels for easy attribution modeling.
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor