Google Product Recommendations

Compatibility: Adobe Commerce 2.4.x (PHP 7.3+, 8.0+)

It is more important than ever to deliver personalised experiences to your customers as they browse your storefront because many feel frustrated when content is not tailored to them. Recommendations AI is part of Vertex AI Search for retail and is a powerful marketing tool you can use to increase conversions, revenue, and engagement.

Recommendations AI draws on Google's experience and expertise in machine learning to deliver personalised recommendations that suit each customer’s tastes and preferences across all your touchpoints. 

Features

• Fully managed service - no need to preprocess data, train or hypertune machine learning models, load balance or manually provision your infrastructure to handle unpredictable traffic spikes. Google will do it all for you automatically.
• Get your project started quickly - integrate data, manage models, serve recommendations, monitor performance, all from an intuitive graphical user interface. Quickly connect data with your existing tools like Google Analytics 360, Tag Manager, Merchant Center, Cloud Storage, BigQuery.
• State-of-the-art AI - take advantage of Google's expertise in recommendations, powered by state-of-the-art machine learning models. Google can correct for bias and seasonality and excel in scenarios with long-tail products and cold-start users and items, setting it apart from other AI vendors.
• Maximise value of your data - put all your data to work producing great predictions by incorporating unstructured metadata like product name, description, category, images, product longevity, and more.
• Deliver at any touchpoint - offer first-time users and loyal customers alike high-quality recommendations via web, mobile, email, and more, anywhere in their journey from homepage to shopping cart to order confirmation and beyond.
• Choose your strategy - customise recommendations to deliver your desired outcome: engagement, revenue, or conversions. Apply business rules to fine-tune what customers see, diversify product displays, and filter by product availability, custom tags, etc.
• Automatic global scale - with one click, you can seamlessly deliver curated recommendations with low latency to customers anywhere in the world. It supports international product catalogs and multiple geographies.
• Your data, your models - your data and models are yours and yours alone. They’ll never be used for any other Google product nor shown to any other Google customer. You’re never locked in, and can delete your data and models anytime.
• Supports GDPR compliance - Recommendations AI supports compliance with General Data Protection Regulation (GDPR). Compliance with GDPR is a top priority for Google Cloud and our customers.

Security

• The extension uses a user id to query a recommendations model. A user id is not considered personally identifiable information and, therefore, operates within the bounds of GDPR
• This extension does not fall within the scope of PCI as no payment card data is be captured, stored or transmitted