theMarketer is a direct marketing and loyalty marketing platform enabling businesses to streamline their marketing processes, optimize their resources, and boost customer lifetime value using a suite of powerful features: 1) 100% Personalized Newsletters - Deliver the most relevant content to each customer at the right time * +700 Pre-built templates matching various industries & events * Laser-focused segmentation based on users’ actions and shopping history, as well as tags and custom filters for endless segmentation possibilities * No-code intuitive drag-and-drop editor * Dynamic content blocks designed for e-commerce and pre-populated with the store’s own products * A/B testing, data-backed subject line suggestions, automated resending of unopened emails, automated optimal sending times & more 2) Automated omnichannel user journeys - Create seamless customer journeys that engage your audience across email, SMS, and Push Notifications. Use one of the 40+ templates available or make your own rules using the easy-to-use builder. 3) Simple RFM Analysis - Target specific clusters of customers with communications that are more relevant for their particular behavior, thus boosting AOV, loyalty, and customer lifetime value.