Trader Information
Back to topOverview
Back to topGoogle Analytics helps you understand what brings shoppers to your store and what drives conversions, so you can focus on the channels and products that grow revenue.
AnalyticsEasy is an analytics tracking extension for Magento 2 that helps you connect your store to Google Analytics 4 (GA4) and Google Tag Manager (GTM). This extension for Magento automatically tracks key ecommerce actions and conversion data, so you can see what is working, spot drop-offs, and improve performance without building a custom tracking setup from scratch. Google Analytics is free to use, and Google Analytics 360 is a paid enterprise offering. The extension is also compatible with Hyva theme.
On the storefront, AnalyticsEasy adds the required tracking on key pages (including checkout success), supports multi-store setups, and respects Magento cookie restriction mode so tracking follows customer consent behavior.
Features
- GA4 tracking: Send key ecommerce events and purchase data to GA4 for conversion reporting.
- Google Tag Manager support: Add GTM integration and a consistent ecommerce data layer so you can manage tags without code changes.
- Purchase tracking: Track completed purchases with transaction and item data to validate revenue and product performance.
- UTM campaign attribution: Capture UTM parameters so you can attribute conversions to campaigns and traffic sources.
- Configurable data points: Choose which product and customer fields to include (product ID, brand, variants, stock status, and more).
- Cookie restriction support: Respect consent settings when Magento cookie restriction mode is enabled.
- Multi-store and currency support: Track multiple store views with correct currency handling.
- GTM configuration helper: Generate structured configuration output to speed up GTM setup.
Demo
Try AnalyticsEasy on our demo site.
Account and Pricing
An additional Google Analytics account is required. The account is not created during extension installation. To create an account, visit Google Analytics. Google Analytics is free to use, and Google Analytics 360 is a paid enterprise offering. If you use Google Tag Manager, you will need an account for that service as well.
Use Cases
- Measure ecommerce performance: Track purchases and product performance in GA4.
- Campaign ROI: Attribute conversions to UTM-tagged campaigns and traffic sources.
License
AnalyticsEasy is free and does not require a license key.
Support
- Email support: moo@moogento.com
- Contact form and live chat: Moogento Contact
- Additional product information: AnalyticsEasy on Moogento
Technical Specifications
Back to topSeller profile
Seller contact
Current Version
2.9.14
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
15 June, 2026
Categories
Extensions, Reporting & Analytics
Documentation
License Type
Open Software License 3.0 (OSL-3.0)
Policy
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top2.9.14:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Improved Admin menu registration for standalone AnalyticsEasy installations
- Enhanced installation and configuration handling for more reliable Magento Admin access
2.9.13:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Improved admin navigation so AnalyticsEasy
- Improved admin configuration security by replacing remotely loaded status scripts with server-rendered status information.
- Fixed a product tracking issue that could generate incomplete or incorrect item price data in analytics events.
- Fixed unsafe template output handling to strengthen protection for admin pages and module-generated content.
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor