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HelloCustomer Winback Email Automation

HelloCustomer Winback Email Automation

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Trader Information

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Overview

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HelloCustomer sends Winback Customer emails to inactive shoppers through a configured email provider. An email delivery account with SMTP or a supported provider is required, and that provider may charge its own fees. Configure the Winback schedule and email content in Magento Admin, including supported coupon settings. Other automated sequences require Growth or Pro.

Features

  • Winback emails: Automatically email customers who have not ordered for the period you set.
  • Timing controls: Configure when the Winback sequence should contact a customer.
  • Email templates: Adjust the Winback message content and presentation.
  • Email delivery: Send through SMTP or through your own account with a supported email provider.
  • Winback coupons: Configure supported discount type, value, and expiry settings for Winback messages.
  • Campaign tags: Configure the Winback UTM campaign value for links in messages.
  • Hyvä compatibility: Supported on Hyvä storefronts through a separate compatibility add-on. Contact Moogento support for the add-on package that matches this Marketplace version.

Demo

Try HelloCustomer on our demo site.

Account and Pricing

An email delivery account with SMTP or a supported email provider is required. The account is not created during extension installation and is set up with the provider you choose. Fees vary by the provider you choose and are charged by that provider, separately from this extension.

Use Cases

  • Re-engage inactive shoppers: Send a configured Winback message after the chosen inactivity period.
  • Winback offers: Include a time-limited coupon where that fits your campaign.
  • Message review: Adjust template content before activating the sequence.

Benefits

  • Automate one focused customer re-engagement workflow.
  • Keep Winback timing, message content, and provider setup in Magento Admin.
  • Offer a time-limited coupon in the Winback message without creating coupon codes by hand.

License and Plans

HelloCustomer Seed sends the Winback Customer sequence. Abandoned Cart, Abandoned Browse, Review Reminder, Newsletter Welcome, and Account Welcome sequences require Growth or Pro. A valid Moogento license and a configured email provider are required. Provider fees are separate.

The following capabilities require another plan and are not included in this Seed listing:

  • Abandoned cart and browse sequences: Send scheduled follow-ups for unfinished shopping journeys. Requires Growth or Pro.
  • Review reminders: Send timed review requests after purchases. Requires Growth or Pro.
  • Welcome sequences: Send scheduled messages after newsletter signup or account creation. Requires Growth or Pro.
  • Newsletter signup popup: Collect subscribers with a scheduled storefront popup. Requires Growth or Pro.
  • Notification preferences: Let customers choose which messages they receive. Requires Growth or Pro.
  • ProfitEasy integration: Use supported profit data in customer messaging workflows. Requires HelloCustomer Growth or Pro and ProfitEasy Growth or Pro; AOV-based coupons require ProfitEasy Pro.
  • GiftEasy integration: Use supported gift-card actions in customer messaging workflows when GiftEasy is also installed. Requires Growth or Pro.

Support

Technical Specifications

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Seller profile

Moogento

Seller contact

E-mail

Current Version

2.9.82

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current)

Magento Open Source: 2.4 (current)

Type

Stable Build

Updated

28 September, 2026

Categories

Extensions, Marketing, Email Marketing, Marketing Automation

Documentation

Installation Guides

License Type

Open Software License 3.0 (OSL-3.0)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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2.9.82:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Added verified handling for unsubscribe, bounce, and complaint events
    - Added safe recovery tools for retained email provider events
    - Improved signup popup presentation from the first configuration step

2.9.80:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Added private token protection for abandoned cart recovery links
    - Improved campaign attribution in analytics reporting

2.9.79:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Added encrypted storage for SMTP passwords while preserving existing saved credentials
    - Improved handling of saved SMTP password values
    - Improved authentication reliability across supported SMTP transports

2.9.78:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Added campaign link status and filtering to the sent email log
    - Added a tool to check historical emails for missing campaign tracking tags
    - Strengthened SMTP password protection and removed credentials from Admin page output
    - Improved historical date controls and restored campaign status icons

2.9.77:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Improved webhook handling across supported email providers
    - Improved MailerLite subscriber preference synchronization
    - Preserved support for registered MailerLite Classic webhooks
    - Strengthened protection when provider webhook settings are updated

2.9.76:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Strengthened webhook verification for MailerLite, MailerSend, and EmailIt
    - Preserved secure processing for existing MailerLite Classic webhook connections
    - Improved customer preference syncing for MailerLite group membership and unsubscribe events

2.9.75:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Improved Newsletter Welcome and Account Welcome scheduling to follow sequence activation settings
    - Improved MailerSend delivery tracking with authenticated webhook callbacks and updated payload support
    - Preserved active and historical welcome records when sequences are disabled
    - Fixed cleanup of multiple expired coupons and related nudge log entries

2.9.74:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Improved Winback campaign activation and scheduling
    - Ensured newsletter welcome emails are not sent when the module is disabled
    - Improved historical Winback processing to respect the selected end date

2.9.71:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Enhanced Emailit delivery tracking for customer campaign emails
    - Improved cart rule handling for automated customer campaigns
    - Improved Admin order detail rendering reliability
    - Strengthened CSV import validation with client-side file size checks and server-side row limits

2.9.69:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Updated Emailit sender handling to align the "From" address with the API sender

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

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Reviews

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