Event Watcher & Notification

Slack and Telegram are widely adopted real-time messaging platforms that allow businesses to monitor operations, stay connected with teams, and receive automated system alerts. The Event Watcher & Notification for Magento 2 extension integrates with Slack, Telegram, HTTP webhooks, and email to instantly notify store owners and teams about a wide range of events happening in the Magento store. Whether it’s a new customer registration, stock running low, or a backend login, the extension helps ensure your team is always informed and ready to act.

This extension listens for more than 20 predefined Magento events—including sales, catalog updates, admin logins, and customer activity—and also supports custom event configuration. Notifications can be sent via Slack, Telegram, email, or HTTP to external services using webhooks. You can fully customize which events trigger alerts, where those alerts are delivered, and how frequently they’re sent. All settings are managed directly in the Magento admin, with support for store-specific configurations and custom recipient groups. This makes it ideal for operational monitoring, sales tracking, and customer engagement insights—all in real time, without coding.

Account & Pricing

• Is a separate account required? Yes, a Slack or Telegram account is required to receive notifications in those messengers.
• Is the account created during extension installation? No, it must be created separately.
• Where to sign up?
  • Slack: https://slack.com/get-started
  • Telegram: https://telegram.org/
• Are there additional fees? No, both Slack and Telegram offer free plans that support the required integrations.
• Where to find pricing?
  • Slack Pricing
  • Telegram is free to use: Telegram FAQ

Features

• Receive instant notifications via Slack, Telegram, email, or HTTP webhooks
• Track key sales events, including new orders and order status changes
• Monitor catalog changes, such as out-of-stock and product quantity updates
• Get alerted on system issues like PHP errors, database errors, and cron job failures
• Stay informed on customer activity, including logins, registrations, birthdays, newsletter subscriptions, and new reviews
• Observe admin activity, such as admin logins and failed login attempts
• Configure notification channels and recipients directly from the Magento admin

How Event Watcher & Notification Works

The extension's aim is to monitor various events in the store (sales, reviews, software errors, etc.). Depending on the configuration, the extension automatically sends webhook notifications to different channels, such as Slack, Email, Telegram, or HTTP Request with a custom payload.

The extension allows you to configure the events you want to monitor and adjust actions to them. You merely have to create rules once, and the entire monitoring system will operate automatically day and night.

Automated Notifications and Triggers

The extension can track a huge number of different events and actions, and keep you notified about each one. You can create rules for when triggered notifications are sent.

You can edit notification text templates. Dynamic variables are used on the templates.

Depending on the critical level and responsible areas, notifications can be sent to different people via different communication channels. What's more, the extension can send notifications to Slack channels (Slack integration is implemented).

Slack Integration

Once you set up Slack as a notification channel, you can send event-based notifications to different channels. Furthermore, for each event, you can set up your own message template, allowing you to send only important information related to the event.

Various Events for Various Tasks

The extension listens to more than 20 different events and can also handle custom events:

Sales Events

• New order event
• Order status was changed
• Order obtained "xxx" status

Site Operations

• PHP error notifications
• Database error notifications
• Cronjob error notifications (including time threshold)

Catalog Notifications

• Out of stock notifications
• Product quantity changes
• Stock notifications

User Activity Notifications

• Customer logged in
• Customer logged out
• Customer's birthday
• New registration
• Reviews notifications (New review was added)
• The customer has subscribed or unsubscribed to the newsletter

Admin Activity Events

• Admin user logged in
• Failed login notifications

Events Use-Cases

• Out-of-stock notifications help identify which items need to be restocked. 
• You can use back-in-stock notification to check stock items that are available for sale. Stay notified automatically and better understand which items are in high demand!
• Store error events allow you to detect online store issues at the early stages without waiting to be informed by your customers.
• Use recent sales notifications to be timely informed about changes in the orders' statuses!

Webhooks

For each event, the extension can send a pre-configured HTTP request with a custom payload.

This opens doors to new integrations with any system that supports the REST API interface. It can be Zapier, Pipedrive CRM, or any other cloud system.

• Real-time Event Recognition. Our module swiftly recognizes any event that occurs within your store. Whether it's a new order, customer registration, or product update, it promptly prepares and sends the API request. This real-time functionality ensures your store stays connected and synchronized with other platforms.
• API Request Management. The module is not just limited to recognizing events. It meticulously sends API requests to other servers or applications at the exact moment the specified events occur. This feature ensures smooth data flow between your Magento store and connected platforms, enhancing overall business efficiency.
• Abandoned Cart Notifications. One of the standout features is the ability to send API requests when cart abandonment happens. This feature allows for quick response, potentially converting abandoned carts into successful sales and boosting your store's performance.
• CRM Integration. Our module seamlessly sends new and updated customer or order data to CRM systems, ensuring streamlined and updated data flow. This feature allows you to maintain a centralized and organized database, boosting your sales and after-sales processes.
• Log Management. Our module logs each request and response, keeping track of all successful and error entries. This functionality gives you clear visibility and control over your data traffic, allowing for easy troubleshooting and efficient data management.
• Error Alert System. The module ensures you stay informed about any error during API request dispatches by sending notification emails. This feature allows for prompt error resolution, keeping your store's operation smooth and hassle-free.
• Resourceful Data Transfer. This extension sends real-time data and also moves all the current information required for integration. It efficiently utilizes system resources and ensures controlled data transfer for high traffic websites.

Event log

The extension tracks all events to verify the archive with all tracked events of your store.

The notifier extension will not bother with non-urgent issues, though it can wake your programmer up in the middle of the night if a critical error occurs and customers cannot access the store or place an order.

These days, modern online stores are constantly chanding. New features are being added, and new modules are being installed. Just think about how many orders you have possibly lost on account of being unable to detect PHP errors caused by code changes in a timely manner. Also, many problems can be eliminated if you stay informed about problematic situations before their formation.

Staying informed about customer activity, the flow of products, and their availability in the store are the main challenges many retailers face. Install our Event Watcher & Notification extension, manage your stock notification effectively, and improve your customers' sales experience!

Demo

See it in action: Backend demo