Google Tag Manager

Google Tag Manager for Magento 2 is a comprehensive solution that seamlessly integrates Google Tag Manager into your store, enabling enhanced tracking and tag management. This extension empowers you to manage and deploy marketing tags, track user behavior, and optimize campaigns without extensive coding.

With this tool, you can ensure full control over your tracking setup, simplify tag management, and enhance the marketing capabilities of your Magento 2 store.

Key features:

• Easily connect your store to Google Analytics 4
• Track the in-store behavior of your customers and observe their shopping journey step by step with Ecommerce Tracking in Google Analytics.
• Integrate tracking tags with custom blocks on the store pages using markup markers.
• Improve the accuracy of your conversion measurement with Enhanced conversions.
• Gather non-standard information by adding custom dimensions and metrics.

Problem:

Ecommerce Tracking in Google Analytics allows you to get in-depth reports on user actions in the store. These profound reports improve your revenue. However, adding this tracking directly to the Magento 2 store code can be a complex task.

Solution:

Using our Google Analytics 4 module, Ecommerce Tracking can be activated without requiring deep coding knowledge. With this solution, you can embed the GTM tracking snippet into your Magento 2 store simply by pasting it into the store's admin panel.

What benefits does Google Analytics for Magento 2 bring to your store?

Google Analytics provides deep insights into customer interactions with your Magento 2 store. This data is collected by the Google Tag Manager code snippet embedded in the store's frontend.

By analyzing data on in-store user behavior, you can identify bottlenecks in the shopping process and gain insights to optimize your marketing strategies, content, and user experience.

Get in-depth customer tracking

Track the entire lifecycle of user actions in your store with Google Analytics for Magento 2, from the moment a visitor lands on your website to the point of purchase.

Use this in-depth tracking to identify bottlenecks in the shopping process and make adjustments to improve the customer experience.

Use your marketing budget more effectively

Use the reports in Google Analytics for Magento 2 to get insights on increasing the effectiveness of your marketing campaigns.

Highlight why shoppers abandon their carts

Utilize the Google Analytics Enhanced Ecommerce Magento reports to pinpoint the stage at which customers abandon their carts.

Get insights for implementing targeted measures to reduce abandonment rates, thereby increasing your overall sales.

Obtain actionable insights

Make informed decisions, tailor your marketing efforts, enhance user experience, and ultimately boost your store's revenue with the reports built by Google Analytics based on data collected in your store.

Features overview of GA4 and Google Tag Manager extension for Magento 2

• No manual code editing needed to connect GA4: Mirasvit's GA4  extension for Magento 2 connects your store to GA4 without requiring manual editing of your store's Magento code. It offers a user-friendly interface for embedding the GTM tracking snippet, ensuring accurate and comprehensive data in GA4.
• Apply custom tracking dimensions and metrics: the Google Tag Manager Enhanced Ecommerce extension is capable of collecting almost any data on users in your store. Configure custom dimensions and metrics to gain a deeper understanding of website traffic and user behavior.
• Integration with custom blocks in the store's frontend: track how users interact with custom blocks on your frontend. Our analytics module for Magento 2 can send data to GA4, such as view_item_list, view_item, and select_item, when users interact with your custom blocks.
• Support for extended reports in Google Analytics 4: gain insights into the entire purchase process, from product views and cart additions to checkout steps and payment methods. This data is analyzed with Extended reports in GA4.
• Measure how often products are viewed by users: use our Google Analytics 4 with GTM extension to collect data on products viewed by visitors and deliver it to the respective GA4 report. This helps understand customer behavior on a profound level.
• Monitor events for customer groups and product variants: collect events specific to customer groups in your store and build reports based on this data to provide personalized recommendations to customers within a specific customer group. Additionally, track user-generated events specific to product variants.

Improve customers' shopping journey to increase orders

Track customer actions in your store and gather valuable data that can highlight shopping experience bottlenecks.

Receive hints on how to increase your sales by knowing which products customers are viewing and when they add or remove items from the shopping cart.

Utilize the data collected for E-commerce Tracking in Google Analytics to understand how your marketing strategies can be optimized.

Google Analytics 4 (GA4) support

Get a first-class integration between your store and the Google Analytics 4 suite. Furthermore, the extension supports Google Ads remarketing.

In addition to tracking online events on the frontend, the extension offers the functionality of offline refund tracking through cron jobs. This means that whether a credit memo is created automatically or via the backend, the extension will send the refund event to Google Analytics 4.

The Google Tag Manager Enhanced Ecommerce extension for Magento 2 supports the full list of Google Analytics 4 tracking events:

• Product List Views (view_item_list)
• Product List Clicks (select_item)
• Product Detail Views (view_item)
• View Shopping Cart (view_cart)
• Adds/Removes from Cart (add_to_cart, remove_from_cart)
• Checkouts (begin_checkout)
• Adds payment info (add_payment_info)
• Adds shipping info (add_shipping_info)
• Purchases (purchase)
• Promotion Views (view_promotion)
• Promotion Clicks (select_promotion)
• Adds to wishlist (add_to_wishlist)

Track custom blocks in Google Analytics

Understand the effectiveness of custom product blocks on your store's frontend. Collect data such as view_item_list, view_item, and select_item for custom block tracking in Google Analytics. Build reports based on this data to get hints on how your custom blocks can generate more sales.

Built-in Debug Toolbar

Know exactly what information is being transferred to Google Analytics with every triggered action.

Utilize the built-in Debug toolbar provided by our Google Tag Manager extension to view the collected data for each monitored event.

Demo

See it in action: Frontend Demo | Backend Demo