Customer Segmentation Suite

The Customer Segmentation Suite for Magento 2 is a fully self-contained solution designed to work entirely within the native Magento 2 environment. It does not rely on any external services or third-party platforms. Instead, it integrates natively with Magento’s built-in tools and several Mirasvit modules to deliver advanced targeting and personalization capabilities. This architecture ensures that all customer data and segment logic are handled internally—preserving data privacy, ensuring fast performance, and eliminating the need for external accounts or APIs.

The extension empowers merchants to build unlimited dynamic customer segments based on real-time customer data and behavior. Segments can be generated using flexible rule conditions that consider purchase history, order frequency, average spend, cart content, viewed products, and customer profile information. The segments update automatically as customer data changes and can be used in marketing campaigns, reward programs, cart price rules, email automation, and storefront personalization. It also integrates tightly with Mirasvit Follow Up Email, Reward Points, and Advanced Reports, enabling merchants to deliver personalized communications, loyalty offers, and detailed performance insights—all from a unified Magento admin interface.

Account & Pricing

• Is a separate account required? No, this extension does not require an account with any external service.
• Is the account created during installation? No external account is required or created.
• Are there additional service fees? No, the extension does not rely on any paid third-party service and includes all functionality out of the box.
• Does the extension use external APIs or platforms? No, all logic is processed within the Magento backend environment.

Features

• Create unlimited dynamic customer segments using flexible rule conditions
• Segment customers by purchase history, order total, number of orders, products viewed, and more
• Real-time segment updates based on customer behavior and data changes
• Use segments in email campaigns, promotions, loyalty rules, and content personalization
• View segment statistics and assign customers to multiple segments
• Export customer lists from segments for external processing or reporting
• Fully managed from Magento admin panel—no coding required
• Integrates with Mirasvit Follow Up Email, Reward Points, and Advanced Reports
• Supports multi-store and customer group–specific segmentation

Segment customers based on powerful and flexible rules

The Customer Segmentation Suite for Magento 2 extension allows you to split your customers into segments according to your rules and then use these segments in the other extensions.

Customers can belong to any of the delineated segments. The extension works both with registered and non-registered customers (those who placed their order without registering).

Customers can belong to any of the multiple segments you have created. The extension works both with registered and non-registered customers (those who placed their order without registering).

The rules can use the following data about a client for segmentation:

• Customer Attributes (e.g. gender)
• Billing/Shipping address attributes (e.g. country, state)
• Order Address Attributes
• Total or Average Sales Amount
• Number of Orders
• Purchased Quantity
• Status/date of the last order
• Amount in the current shopping cart
• Number of products in the current shopping cart
• Number of products in Shopping Cart / Wishlist / Gift Registry
• Products that were bought before
• Products that were viewed before

Personalized Discounts

The extension allows you to use segments in the cart price rules. Thus, you can provide a personalized discount for your customers based on the particular segment a customer belongs to.

Move customers between groups

The extension allows you to move customers between different customer groups depending on the segment they belong to.

Insightful reports

Our extension provides sales reports for each segment.

Segment Customers Preview

Quickly preview individual customers to find out whether they match a specific segment or not.

Export Segmented Customers

Automatically export the segment's customers upon refresh completion.

Export CSV file with a relevant audience for Facebook ads.

Segment History

Check the history of a particular segment to see how its quantity and quality have changed over time.

Integration with other modules

Our Customer Segmentation Suite is integrated with the following extensions:

• Follow-Up Email - you can send different emails based on the group a customer belongs to.
• Advanced Reports - you can use segments in building different types of reports.
• Reward Points - you can use customer segments in the Earning and Spending reward rules.
• Magento Newsletter - you can now use all the power of the segment's rules to partition your newsletter audience more precisely.
• Magento Cart Price Rules - create cart price rules applicable for specific customer segments.

Demo

See it in action: Backend demo