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Facebook & Instagram Extension

by Meta
Adobe Platinum Technology Partner
This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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The official extension from Meta. Seamlessly manage your Facebook & Instagram presence from one place.

Meta builds technologies that help people connect, find communities and grow businesses. The Facebook & Instagram Extension enables users to set up Conversions API, Pixel, Catalog, and enables Adobe Commerce (on-prem) and Magento Open Source users to create and manage a checkout-enabled Shop on Facebook & Instagram. 

Features 

  • Grow your business on Facebook & Instagram while managing orders, returns, and more from one place.
  • Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout.
  • Optimize your ads using AI and easily promote your products and optimize your ads using powerful sales and marketing tools.
  • Automatically sync eligible product offerings, inventory, promotions, and orders between your Magento system and Meta.
  • Gain better data insights and understand meaningful business outcomes.
  • Easy to install and quick to start.

Extension

Meta Business Extension is a popup-based solution that allows users to easily set up the Conversions API, Meta Pixel, and Catalog, and allows Adobe Commerce (on-prem) and Magento Open Source users to create and manage a checkout-enabled Shop on Facebook & Instagram.

Conversions API is designed to create a direct connection between your marketing data and the systems that help optimize ad targeting, decrease cost per result and measure outcomes across Meta technologies. 

Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. 

Catalog is a container that holds information about the items you want to advertise or sell across Facebook and Instagram. You can create catalogs for different types of items, such as products, hotels, flights, destinations, home listings or vehicles. 

Checkout allows customers to buy products directly from a shop on Facebook or Instagram and enables your business to run Shops Ads.

Account & Pricing

The Facebook & Instagram Extension is free to install and use. You will need certain accounts to enable business features across Meta apps, such as a Meta Business Account.

Data Collection Acknowledgement

When you download the Facebook & Instagram Extension, you agree that Meta will collect information about your use for troubleshooting, analytics, and product improvement. You agree to share information with Meta about which commerce plugins and extensions you are using. Meta may use this information for troubleshooting, analytics, and product improvement.

Installation Guide

https://www.facebook.com/business/help/532749253576163 

Version

v1.3.2

Help

https://www.facebook.com/business/help/support 

Technical Specifications

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Seller profile

Meta

Seller contact

E-mail

Integrator

Meta Business Extension

Current Version

1.3.0

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current)

Magento Open Source: 2.4 (current)

Type

Stable Build

Updated

18 July, 2024

Categories

Extensions, Marketing, Advertising

Supported Browsers

Chrome, Firefox, Safari, Edge, IE

Documentation

Installation Guides

License Type

Apache License 2.0

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.3.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - This release of the Magento Extension releases the Meta onsite commerce product to all Magento sellers.
    - Meta Onsite Commerce enables sellers to sync their E-Commerce information in real-time between their Magento and Meta Shops. It also automatically makes sellers eligible for Meta Shops Ads -- a new Meta Ads format optimized for E-Commerce. Sellers can manage their Meta commerce and ads accounts directly through their Magento Admin Dashboard using our Embedded Commerce Extension.
    In addition to this feature release, 1.3.0 also resolves several enhancements uncovered during our beta test phase:
    - Repair systems for sellers who onboarded in an inconsistent state.
    - Repair systems for orders which were synced to Magento in an inconsistent state.
    - Better handling for orders made on sold-out or unavailable items
    - Better handling of Tax Validation edge cases
    - More intelligent syncing logic for multi-website promotions
    - More intelligent request batching for large product catalogs
    - Memory profiling for expensive cron jobs
    - Simplified settings options and toggles -- removal of superfluous diagnostics pages.
    - Compatibility changes to support PHP 7.4
    - Handle carriers which require a phone number before orders can be shipped.

1.2.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Update to MBE v3, and support adding commerce information during onboarding
    - Add Meta iFrame Commerce Extension to view Commerce Manager debug info for onboarding and catalog diagnostics in Magento
    - Enabled logging extension exceptions to Meta for faster issue detection and resolution
    - Conversions API improvements to support all standard events and parameters and bug fixes for feature stability
    - Bundle catalog batch API updates to speed up Magento admin UI
    - Sync product categories to create product sets automatically
    - Add fallback for multi-source and single-source inventory to fix issues
    - Update feed generation logic to prevent creating duplicate magento feeds in catalog
    - Fix syncing for refunds and cancellations that originate from Meta and Magento
    - Improved syncing for shipping profiles from Magento to Meta
    - Support having Meta default vs custom shipping labels on Meta orders
    - Add cron job for syncing for promotions from Magento to Meta
    - General bug fixes and improvements

1.1.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    - Enabled extension for Magento v2.4.6
    - Enabled extension for Magento v2.4.4/5-p2/3
    - Fixed MBE disconnect bug
    - Resolved error blocking catalog diagnostics load
    - Fixed the issue with incremental product syncs
    - Removed product identifier selection from the configuration UI
    - Resolved issue with missing blocks caused by custom design themes
    - Bug fix to assure that there is always a valid product feed on Meta
    - Show more meaningful error messaging for refunded, canceled, and shipped orders
    - Removed default order status selector from system settings
    - Removed the feed method selection, making the feed API the only and primary feed upload method
    - Fixed bug with add to cart on catalog search
    - Show FB order ID in the sales grid
    - Improved feed upload for multi-feed sellers
    - Added more catalog fields
    - Fix for missing catalog attributes causing failures elsewhere
    - Changes to order ID reservation logic
    - Resolved issue with missing access token for batch API calls
    - Created data patch for migrating sellers from older versions of the plugin

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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