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    Google Analytics 4 (GA4) Using GTM

    by Meetanshi Inc
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    First year:
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    Overview

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    High-converting landing pages are made with hundreds of iterations based on data-driven decisions. Google Analytics 4 is an analytics platform that helps collect helpful insights and reports to understand the customer journey and measure the performance of marketing campaigns performances.

    The GA4 for Magento 2 extension helps you set up Google Analytics 4 tracking in your store without the developer's intervention. It comes with ready-made events to track and understand the entire customer journey in the store, with data points for each step.


    Key Benefits

    The Google Analytics 4 integration for the Magento 2 extension supports your online business growth by helping you make informed decisions. Plan your next move by understanding your customers and marketing performance.

    • Grow Your Online Sales - Using the Google Analytics 4 e-commerce tracking in Magento 2, you can view which products are selling well. You can use the path exploration report to find bottlenecks and optimize customer experience, improve conversion rate, and ultimately grow your business.
    • Optimize Marketing Campaigns - The GA4 dashboard offers helpful insights to analyze different sources, mediums, and campaigns driving traffic to your store. You can discover which campaigns are performing well for you and getting you sales and which are not so that you can optimize your spending.
    • Build Custom Reports - Google Analytics 4 (GA4) offers robust reporting features – you can use the explorations to build reports using dimensions & metrics, and charts of your choice. The platform also supports native integration with Looker Studio, where you can build custom reporting dashboards for analysis.

     

    Account & Pricing

    The extension requires you to create a Google account and an analytics property for your Magento 2 store. It is totally free to use.

      

    Feature Highlights

    The extension offers the easiest way to integrate Google Analytics 4 in Magento 2. It offers all the features you need to track your store’s customer journey – right from the first visit to the sale – and beyond in GA4 from Magento 2.

    Supports Enhanced Measurement

    The extension is compatible with the Google Analytics 4 enhancement measurement feature. This means you can gain deeper insights into your website engagement by tracking additional events like Page views, Scrolls, Outbound clicks, Site searches, Video engagements, File downloads, and Form interactions.

    Customizable Tracking Options in Backend

    The Google Analytics for Magento configuration allows you to set your tracking preferences, like child vs. parent products, variants tracking, revenue calculation using subtotal/grand total and tax, product clicks tracking, etc.

    Auto-generate JSON for GTM

    Customize the extension and generate a JSON to import ready-made tags, events, and triggers into Google Analytics. It offers a quick way to set up e-commerce tracking events in Google Tag Manager without coding.

    Ready for Multi-store & Multi-currency Setups

    The extension works well for both – multi-store and multi-currency sites. You can track data from all the multiple stores and the store currencies in GA4 from your Magento 2 store.

     

    List of E-commerce Events You Can Track via GA4 in Magento 2

    You can track the following events from the Magento store in GA4 using the extension:

    • add_payment_info: It is triggered when the user adds payment details.
    • add_to_cart: It is triggered when the user adds a product to the cart.
    • add_to_compare: It is triggered when the user adds a product to compare.
    • add_to_wishlist: It is triggered when the user adds a product to the wishlist.
    • begin_checkout: It is triggered when the user begins checkout.
    • purchase: It is triggered when the user completes the payment and places an order.
    • remove_from_cart: It is triggered when the user removes a product from the cart.
    • select_item: It is triggered when the user selects an item from the list.
    • select_promotion: It is triggered when the user applies a promotion to the cart.
    • shipping_info: It is triggered when the user adds shipping details.
    • view_cart: It is triggered when the user views the cart.
    • view_item: It is triggered when the user views the item.
    • view_item_list: It is triggered when the user views the item list.
    • view_promotion: It is triggered when the user views the promotion.

     

    Top-Quality Extension & Service

    • 1-Year free updates
    • 25 days Marketplace return policy
    • Multi-store support
    • 100% open-source

     

    Live Demo & Other Helpful Resources

    If you have any questions about this extension, you can Contact Us, and we will reply to you back within a few hours.

    Technical Specifications

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    Seller profile

    Meetanshi Inc

    Seller contact

    E-mail

    Integrator

    Google Analytics

    Current Version

    1.0.9

    Adobe Commerce platform compatibility

    Adobe Commerce (cloud): 2.4 (current), 2.3 (obsolete)

    Adobe Commerce (on-prem): 2.4 (current), 2.3 (obsolete)

    Magento Open Source: 2.4 (current), 2.3 (obsolete)

    Type

    Stable Build

    Updated

    19 March, 2025

    Categories

    Extensions, Reporting & Analytics

    Supported Browsers

    Chrome, Firefox, Opera, Safari, Edge, IE

    Documentation

    User Guides

    License Type

    Custom License

    Policy

    Privacy Policy

    Quality Report

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    Installation & Varnish Tests

    Passed

    Coding Standard

    Passed

    Plagiarism Check

    Passed

    Malware Check

    Passed

    Marketing Review

    Passed

    Manual Testing

    Passed

    All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

    Release Notes

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    1.0.9:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Code Improvement and bug fixes

    1.0.8:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Support for Google Ads enhanced conversion tracking
      - Fixed minor issues for improved event tracking
      - Track new signups and logged-in users with user_id support
      - Compatible with Magento 2.4.7

    1.0.7:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Added server-side code to track purchase event

    1.0.6:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Code Improvement and bug fixes

    1.0.5:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Code Improvement

    1.0.4:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Code improvement and bug fixes

    1.0.3:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Added refund and cancel event

    1.0.2:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      -Minor bug fixes and Code Improvement

    1.0.1:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      - Minor bug fixes and code Improvement

    1.0.0:

    • Compatible with Adobe Commerce (cloud) : 2.3 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
    • Compatible with Magento Open Source : 2.3 2.4
    • Stability: Stable Build
    • Description:

      Initial Release

    Support

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    The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

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