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Google Shopping

Google Shopping

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Overview

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Magento 2 Google Shopping Feed Extension

Connect your Magento 2 store directly with Google Merchant Center and power your Google Shopping campaigns with one of the most complete and user-friendly Magento 2 Google Shopping Feed extensions available.

The extension automatically generates optimized XML product feeds that fully comply with the latest Google Merchant Center requirements and helps improve your product visibility across Google Shopping, Google Search, and the Google Ads network.

Using the Google Merchant Center, merchants can easily upload products to Google Shopping, create Google Ads campaigns, and generate additional traffic and sales directly from Google.

The extension is designed for both beginners and advanced Magento users. Generate high-performance product feeds in minutes, automate updates, map Magento attributes to Google attributes, and manage multiple feeds directly from the Magento admin panel.

The extension automatically creates updated XML feeds every day so your Magento catalog always stays synchronized with Google Merchant Center. The feed is built according to the latest Google Merchant specifications and includes support for all required product data attributes to minimize feed errors and product disapprovals.

Fully compatible with the latest Magento 2 versions, Adobe Commerce, Hyvä Themes, and Google Merchant Center requirements for 2026.

Google Merchant Center Account & Pricing

To use the Magento 2 Google Shopping Feed extension, you need an active Google Merchant Center account.

Google Merchant Center accounts are completely free to create and allow merchants to upload product feeds, manage product listings, and run Google Shopping campaigns directly through Google Ads.

With this extension, your Magento 2 store is ready to quickly connect with Google Merchant Center and start running Google Shopping Ads with optimized product feeds.

Why Use a Magento 2 Google Shopping Feed?

Google Shopping requires highly structured and validated product data. The Magento 2 Google Shopping Feed extension ensures that your products, pricing, availability, categories, identifiers, and images are formatted correctly for Google Merchant Center.

  • Create fully validated Google Shopping XML feeds
  • Improve visibility in Google Shopping campaigns
  • Reduce Google Merchant feed errors and disapprovals
  • Automatically sync product updates with Google
  • Support for international stores, currencies, and languages
  • Optimized for performance and large Magento catalogs

Fully Compatible with Google Merchant Center

The extension is continuously updated to support the latest Google Merchant Center specifications and structured product data requirements.

  • Supports GTIN, EAN, MPN, and Brand attributes
  • Automatic Identifier Exists support
  • Supports all required Google Shopping attributes
  • Compatible with all Google Shopping product categories
  • Supports apparel and variant-specific attributes
  • Supports regional and international Google Shopping campaigns

Create Perfect XML Product Feeds in Minutes

Generate clean and optimized XML feeds directly from Magento without external tools or middleware platforms.

  • Generate feeds directly from the Magento admin
  • Automatic feed generation via Magento cron
  • Custom feed filenames per store view
  • Fast feed generation for large product catalogs
  • Support for multiple store views and websites
  • Supports XML feed preview and debugging

Advanced Magento Attribute Mapping

Map Magento product attributes directly to Google Shopping attributes with complete flexibility.

  • Map Magento attributes to Google Merchant fields
  • Supports custom Magento product attributes
  • Dynamic product title and description support
  • Configure brand, GTIN, MPN, and condition attributes
  • Supports category-specific attribute requirements
  • Advanced filters and product exclusions

Support for Magento Product Types

The extension fully supports Magento product types and advanced catalog structures.

  • Simple products
  • Configurable products
  • Grouped products
  • Bundle products
  • Virtual products
  • Downloadable products

Automatic Feed Updates & Synchronization

Keep your Google Shopping product data accurate and synchronized automatically.

  • Automatic cron-based feed generation
  • Scheduled feed refresh intervals
  • Automatic inventory and price updates
  • Supports nightly and interval-based feed generation
  • Automated SFTP uploads to Google Merchant Center
  • Supports direct Google Merchant feed submission

New Features for Google Shopping 2026

The extension includes support for the latest Google Shopping and Merchant Center improvements for 2026.

  • Direct Feed Submission to Google Merchant Center
  • Checkout Link Integration for Google Shopping
  • Promotions Feed support
  • Local Inventory Feed support
  • Improved Product Variant support
  • Enhanced multi-store feed management

Google Shopping Promotions Feed

Create and manage Google Promotions feeds directly from Magento to highlight discounts and special offers in Google Shopping ads.

  • Promotion feed generation
  • Support for discount codes and promotions
  • Google promotion_id support
  • Display promotion badges in Shopping ads

Local Inventory Feed Support

Support local inventory ads and store-specific inventory feeds for Google Merchant Center.

  • Local inventory feed generation
  • Store-specific inventory support
  • Improved local Shopping visibility

Direct Google Merchant Integration

The extension supports secure automated uploads and synchronization with Google Merchant Center.

  • SFTP and FTP support
  • Direct Merchant Center integration
  • Automatic feed synchronization
  • No manual XML uploads required

Built for International Magento Stores

The Google Shopping Feed extension is designed for international Magento stores and multi-store environments.

  • Separate feeds per Magento store view
  • Supports multiple languages and currencies
  • Region-specific product feeds
  • International Google Shopping compatibility

Advanced Feed Management Features

  • Feed preview functionality
  • CLI feed generation support
  • Advanced filtering options
  • Exclude products from feeds
  • Detailed configuration options
  • Easy Magento admin management

Performance & Scalability

Built for both small Magento stores and enterprise-level product catalogs.

  • Optimized for large catalogs
  • Fast feed generation
  • Scalable multi-store architecture
  • Stable and lightweight Magento integration

Magento 2 Compatibility

  • Magento Open Source support
  • Adobe Commerce support
  • Magento Cloud support
  • Fully Hyvä compatible
  • Composer and FTP installation support

Included Support & Updates

  • Free updates and support included
  • Extensive documentation and helpdesk
  • Quick start guides and troubleshooting documentation
  • Regular updates for Google Merchant changes
  • Trusted by thousands of Magento merchants

The Magento 2 Google Shopping Feed extension is trusted by thousands of Magento merchants and continuously updated to stay compatible with the latest Google Merchant Center requirements and Magento versions.

Technical Specifications

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Seller profile

Team Magmodules

Seller contact

E-mail

Integrator

Google Shopping

Current Version

2.13.0

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current), 2.3 (obsolete)

Adobe Commerce (on-prem): 2.4 (current), 2.3 (obsolete)

Magento Open Source: 2.4 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)

Type

Stable Build

Updated

12 May, 2026

Categories

Extensions, Sales, Comparison Shopping Engines, Marketplace Feeds

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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2.13.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Per-product g:condition attribute with configurable default fallback
    * Multi-select product_type attribute values now split into separate g:product_type nodes
    * E2E test suite with 87 automated tests covering feed structure, attribute mapping, filters, pricing, images, and more
    * Support external image URLs in feed generation

    Bugfixes:
    * Fixed configurable products appearing in feed when parent is Not Visible Individually (Only Linked Simple Products mode)
    * Fixed Default Category not being used as fallback when product-level category attribute is empty
    * Fixed category include/exclude filter using wrong filter type values (in/nin instead of include/exclude)

    Improvements:
    * Version and support link now read from composer.json instead of hardcoded constants
    * Added .gitattributes for cleaner release zips (excludes /Test, /docs, /.github, phpstan.neon)
    * XML encoding validated for special characters (&, <, >) in category names and custom fields

2.12.1:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Bugfixes:
    * Fix store-scoped attribute config not passing storeId to weight flag
    * Fix NVI exclusion to respect visibility filter settings

    Improvements:
    * Optimize AttributeMapper option resolution for cron performance
    * Extract shared feed processing logic into ImageProcessor and ActionProcessor service classes

2.11.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Use Parent Category for Simples option to use parent category for product_type when simple has no category assigned.

2.10.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Added the required <g:audience> field to the Google Promotions feed.

    Improvements:
    * Added notifications and documentation for the 175-day promotion duration limit.

2.9.3:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Improvements:
    * Add sale_price and sale_price_effective_date to the inventory feed.

2.9.2:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Improvements:
    * Verify that parent products are available on website level for item_group_id.

    Bugfixes:
    * Added fallback value of 1 when the currency exchange rate is not set.
    * Fixed an issue with tax caching.

2.9.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:

    * Auto add item_group_id for simples that have a parent.

    Improvements:
    * Use same filters and settings for inventory feed.
    * Joined eav_entity_type to resolve catalog_product entity type issues.
    * Improved file name handling on SFTP upload.
    * Improved category export on Adobe Commerce.
    * Simplified cron classes.
    * Optimize product filtering performance.

    Bugfixes:
    * Fixed issue when multiple filters were enabled.
    * Fixed configurable switch URLs.

2.8.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Improvements:
    * Improved feed encoding to preserve Cyrillic and other multibyte characters.
    * Improved category matching in Adobe Commerce with content staging.

    Bugfixes:
    * Fixed XML handling for products without categories.
    * Fixed issue with product filters in feed export.
    * Fixed issue with rule date in promo feed.

2.7.2:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Improvements:
    * Improved category export (product_type) in feed export.

    Bugfixes:
    * Fixed product exclude attribute.
    * Fixed category fallback.

2.7.1:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Bugfixes:
    * Fix support for multi-currency.
    * Ensure images have correct suffix slash when using a CDN.

2.6.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Support for assigning multiple parent products to a single simple product.
    * Price logic selector added for bundle products (minimum or maximum price).
    * Ability to include hidden images in image exports.

    Improvements:
    * Line endings added to XML export for better formatting.

    Bugfixes:
    * Resolved issue with price settings at website scope.
    * Fixed incorrect handling of sales prices.

2.5.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Added support for Google Local Inventory Feed
    * Added option to include disabled products in the feed
    * Added no-cache header to the preview controller
    * Added grid renderer for Feed Type in the feed grid

    Improvements:
    * Improved cleanup cron job for outdated feeds
    * Fixed image key overwrite issue caused by identical sorting
    * Added additional validation on price values

2.4.1:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Improvements:
    * Updated feed output for products and promo feed

2.4.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Added support for Google Merchant Promotions feed

    Improvements:
    * Extra check on 'inventory_reservation' if exists
    * Replace spaces by underscores in field names

2.3.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Added compatibility with Magento 2.4.8 and PHP 8.4

    Improvements:
    * Improved logic to only exclude simple products when a parent is available for the current store
    * Extended stock table validation to also check for empty inventory views

2.2.1:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Bugfixes:
    * Fixed issue with incorrect cron handeling

2.2.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Features:
    * Added support for checkout link template
    * Added batch processing support

    Improvements:
    * Implemented mass actions in the feed grid for easier bulk management
    * Added a feed cleanup CLI command for streamlined maintenance
    * Included a fallback to inventory source item for more reliable stock data handling

    Bugfixes:
    * Resolved table join issues specific to Magento Commerce for better compatibility

2.1.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    New Features:
    * Added support for multiple product types.
    * Implemented an extensive fallback mechanism for Google Product Categories.

    Improvements:
    * Enhanced source models for product types

    Bugfixes:
    * Resolved issues with incorrect XML nesting in the shipping section.
    * Fixed XML namespacing and improved output formatting.

2.0.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    New Features:
    * FTP Upload Support added for Google Merchant Center.
    * Introduced a new Feed Overview Grid for better visibility and management.
    * Code refactoring for improved performance and maintainability.

    Improvements:
    * Admin Configuration Refactored for better structure and usability.

1.6.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    * Features: Performance optimalizations
    * Bugfixes: Simple products associated with 2 configurables are not exported
    * Improvements: Prepare for PHP 8.4

1.5.1:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Changes:
    * Also add Exclude for Google Shopping for Grouped products
    * Support Dynamic Weight for Bundle products

1.5.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Changes:
    * Added new option to only push deepest category for product_type

1.4.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Changes:
    * Update admin UI
    * Added extensive log function
    * Added new option for Google Product Type

1.3.4:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Changes:
    * Return int for console command

1.3.3:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Changes:
    * Fixed issue on Adobe Commerce with content staging

1.3.2:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    * Fixed issue with PHP 8.1

1.3.1:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    * Fixed small issue to add better support for PHP 8.1

1.3.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    * Added support for Magento 2.4.4 and PHP 8.1

1.2.6:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    * Always show 'sales_price' and 'sale_price_effective_date'

1.2.5:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    - New option to force the product and image URLs will over https
    - Fix for disabled manage stock with MSI
    - Fallback to is in stock when inventory table can not be loaded

1.2.4:

  • Compatible with Magento Open Source : 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    * Added compatibility for Magento 2.4
    * Added compatibility for PHP 7.4
    * Fixed empty values

1.2.3:

  • Compatible with Magento Open Source : 2.2 2.3
  • Stability: Stable Build
  • Description:

    * Fix issue with feed generation using CLI

1.1.3:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * Limited additional images output to 10 (Google requirement)

1.1.2:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * Fix for bundle products with a fixed price
    * Fix for Product ID usage in advanced filter
    * Improved exclude option on product level

1.1.1:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * Fixed sale_price_effective_date
    * Optimized install script

1.1.0:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * Added Option to exclude shipping weight
    * Added Attribute Set Name as an output value option
    * Fixed TAX handeling bundle products

1.0.11:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * Updated product type pricing

1.0.10:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Advanced Filters
    - Conditional Fields
    - Collection paging
    - Memory usage debug function

1.0.4:

  • Compatible with Magento Open Source : 2.1 2.2
  • Stability: Stable Build
  • Description:

    * Added support for Magento 2.2

1.0.3:

  • Compatible with Magento Open Source : 2.1
  • Stability: Stable Build
  • Description:

    - Added additional images
    - Extra cron options
    - Overall improvements

1.0.1:

  • Compatible with Magento Open Source : 2.1
  • Stability: Stable Build
  • Description:

    - Added category filter
    - Small Bug fixes

0.9.0:

  • Compatible with Magento Open Source : 2.0 2.1
  • Stability: Stable Build
  • Description:

    Version 0.9 - First Release

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

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