Customer Segmentation

Customer Segmentation for Magento 2 is a comprehensive tool for running marketing campaigns better. It allows you to split both registered and guest customers into different segments based on rules. You can segment them by various parameters like customer information, shopping cart data, orders, and others using conditions and their combinations. Especially, you’re able to export segment lists to 2 files CSV or XML. 

This module also lets you keep track of the numbers of customers and orders in each segment by detailed reports with four analytics charts. Furthermore, Customer Segmentation for Magento 2 is fully compatible with Cart Price Rules, Newsletter Queue, Promotion Banner, Popup Builder, and Customer Attributes extension.

Feature Highlights

• Segment customers based on rules
• Enhance Cart Price Rules functionality
• Export customer segmentation list
• Keep track of customers and orders in each segment
• Support 4 analytics charts
• Multi-store & language supported
• 100% compatible with Promotion Banner, Popup Builder, Customers Attributes, Newsletter Queue

Business Values

• Get precise customer segmentation: Divide customers into relevant groups by various parameters such as name, address, orders, shopping cart, payment methods, etc. Hence, it’s easy for you to manage a large number of customers based on rules.
• Optimize marketing strategies: With accurate segmentation lists, it’s a great opportunity to target customers according to their interests and behaviours. Thus, your business can successfully optimize marketing plans and market the right customer groups.
• Drive more sales: Understanding each customer group deeply and having high-targeted marketing strategies is a perfect stepping-stone to launch campaigns to the right audiences and gain more revenues from them.

Segment Customers Based On Rules

Customer Segmentation for Magento 2 allows you to create unlimited segments based on rules. Also, you can segment both registered and guest customers into relevant groups using conditions and condition combinations.

So your business can use precise customer segmentation to better marketing strategies by altering their focus to fit each customer group.

Enhance Cart Price Rules Functionality

By integrating with Cart Price Rules, Customer Segmentation for Magento 2 gives you the ability to use created segments when setting conditions for Cart Price Rules.

It is easier to identify targeted customer groups and run campaigns for the right audience. Hence, your business will better increase sales.

Export Customer Segmentation List

Customer Segmentation for Magento 2 comes with a handy function that enables you to export the customer segmentation list for further processing.

The extension supports 2 files - CSV and XML. All you need to do is choose your desired file, then download the segmentation list in seconds.

Keep Track Of Customers And Orders In Each Segment

The module lets you keep track of the number of customers and orders in each segment through reports. Thanks to it, you can accurately find those who placed more orders than others and properly determine high potential customer groups. It’s good for implementing high-targeted marketing plans.

Support 4 Analytics Charts

Customer Segmentation for Magento 2 provides you with 4 standard charts: Area Chart, Line Graph, Bar Graph, and Pie Chart. Feel free to select your desired chart to view the number of customers and orders in each segment.

Multi-Store & Language Supported

With Customer Segmentation for Magento 2, you're able to create different segments for different store views. 

100% Compatible

• Customer Segmentation is fully compatible with Newsletter Queue. You can send emails to specific segments to increase engagement. Be noted that the emails will only be sent to registered users within the segment.
• Customer Segmentation is also compatible with Cart Price Rules. You can target your campaigns to relevant segments when setting conditions for your campaigns. The cart price rules will only be applied to registered users within the segment.
• When being installed with Customer Segmentation, the Promotion Banner module will have an additional section named Customer Segments. This section includes all segments created by Customer Segmentation for Magento 2. When you create a banner by Magezon Promotion Banner, you can determine which segments can see your banner.
• Popup Builder by Magezon also has another section called Customer Segments when being installed with Customer Segmentation for Magento 2. The section contains all existing segments from Customer Segmentation. You can decide which segments can see your popup when creating a popup by Magezon Popup Builder.
• When being installed with Magezon Customers Attributes, Customer Segmentation for Magento 2 will have new attributes in the Conditions section. It means that once you’ve created a new attribute by Customers Attributes, this attribute will immediately be integrated into the Conditions section of Customer Segmentation.

Demo

 To experience the extension first-hand, please click the demo links: 

• Segment grid
• Add new segment
• Edit segment
• Reports
• Integration with cart price rules
• Configuration

FAQs

1. How to install the extension? 

To install this extension, please refer to Customer Segmentation for Magento 2 Installation Guide for detailed instructions. It will take you just a few minutes to install our extension.

2. How to create a segment?

To create a segment by this module, please follow the steps below:

• Step 1: Navigate to the Customers > Customer Segment > Segment
• Step 2: Configure General Information of the segment in the General section
• Step 3: In the Conditions section, set up rules for the segment based on the conditions and condition combinations that match your purpose. 
• Step 4: Go to Save and Apply the segment.

Refer to User Guide to have a deep understanding of creating a new segment.

3. Can I manage orders by segment?

Yes, of course. You can check the number of orders in each segment in the Reports section. Also, you can check the number of customers in each segment.

4. Can I use created segments when setting Cart Price Rules?

Yes. You can use created segments by Customer Segmentation extension for Magento 2 when creating Cart Price Rules for marketing campaigns.

5. Can I export the customer segmentation list? If Yes, how to do it?

Absolutely! The module allows you to export the customer segmentation list with two files: CSV and XML.

6. How can I get your support? 

If you have any questions or need any support, feel free to contact us via the following ways. We will get back to you within 24 hours since you submit your support request.

• Submit the contact form.
• Email us at support@magezon.com.
• Contact us through Skype: support@magezon.com.
• Contact us via live chat on our website.