Affiliate

Affiliate marketing generates a whopping 5% to 25% of online sales for some of the world’s biggest brands, according to “Kickstart Your Own Affiliate Marketing Business” book by Joy Renkins.

Launching a marketing affiliate program not only is becoming a popular business strategy that offers small, medium, and large companies an affordable way to reach new audiences and scale but comes with a myriad of other advantages to exploit.

The Affiliate extension for Magento 2 by Mageworx offers store owners the following tool belt required to launch, run and manage your unique affiliate programs:

• Building an unlimited number of fully-featured affiliate programs
• Offering referral links and coupon codes to your affiliates
• Automatic update of affiliate tiers based on the revenue they generate
• Email notifications for both affiliates and store owners
• Quick and easy affiliate payouts setup and withdrawal limits management
• Affiliates’ activities tracking, reporting, and logs
• Easy-to-use dashboard for affiliates and a rich set of features for store managers in the admin panel

With the Affiliate extension for Magento 2, you can build a highly customizable affiliate program that allows setting tiered commission rates, offering referral links and affiliate coupons, tracking referrals, and effortlessly managing commissions.

Business Value

Running an affiliate program can bring significant business value for companies in a number of ways, including:

• Increased sales: Affiliate programs can help you drive more traffic to a company's online store and increase the chances of making a sale. Affiliates promote the company's products or services to their own audiences, and when a purchase is made through their unique affiliate link, they earn a commission. This incentivizes affiliates to promote the company's products, resulting in increased sales for the company.
• Cost-effective marketing: Affiliate programs are a cost-effective way to market a business. Instead of paying for advertising and marketing, affiliates do the promotion for the company in exchange for a commission. This can save a lot of money on marketing costs, especially for small businesses with limited budgets.
• Expanded reach: Affiliate programs can help a company reach new audiences and expand its customer base. Affiliates have their own followers and fans who may not have heard of the company before, and by promoting the company's products, they can introduce the brand to new potential customers.
• Improved SEO: When affiliates link to a company's website, it can improve the company's search engine optimization (SEO). This is because search engines take into account the number of links pointing to a website when determining its search engine ranking. The more high-quality links a website has, the higher its ranking will be.
• Stronger relationships: Affiliate programs can help you build stronger relationships with partners and affiliates. This can lead to more opportunities for collaboration and joint ventures in the future.

Feature Summary

Promotional Materials

Promotional materials are designed to help affiliates promote the products or services of a company effectively and to persuade potential customers to purchase those products or services.

Such materials can take many forms, including banners, ads, email templates, social media posts, product reviews, and more. The quality and effectiveness of these materials can have a significant impact on the success of the affiliate marketing campaign in your Magento 2 store.

Mageworx’s Affiliate module for Magento offers the following promotional materials:

• Affiliate coupons. These are promotional codes that affiliates can share with their audience. These codes typically offer a discount or a special offer on the products or services being promoted. When a customer uses an affiliate coupon code to make a purchase, the affiliate earns a commission on that sale. This creates a win-win situation for both the affiliate and you as the merchant, as the customer gets a discount, and the affiliate earns a commission on the sale.
• Referral links. These are unique links that affiliates can share with their audience. When a customer clicks on an affiliate's referral link and makes a purchase, the affiliate earns a commission on that sale.

Commissions & Withdrawal Management

Commissions and withdrawal management are two important aspects of running an affiliate program.

When setting up such a program, you need to decide on the commission structure to offer to the affiliates. This can vary depending on the type of product or service being promoted, the level of competition in the market, and the profit margins of the merchant. Common commission structures include:

• Percentage of the sale
• Fixed amount per sale, or
• Tiered structure where the commission increases as the affiliate generates more sales

With the Affiliate module for Magento, you can:

• Define which order status triggers adding commission to the account of the affiliate
• Set when the commission should be deducted
• Set up the period of time when new commissions are kept on hold
• Specify during how many days customer orders with affiliate cookies will be treated as affiliated orders
• Choose a minimum amount for affiliate payment withdrawals
• Set up available payment methods

Email Notifications

Email notifications are vital when running an affiliate program for both the business and the affiliates.

For the business, they help you keep affiliates informed, track affiliate performance, and encourage communication.

For the affiliates, email notifications allow staying up-to-date, tracking the performance of their activities, and building relationships with the business.

The Affiliate module for Magento enables you to trigger email notifications following such conditions as:

• New affiliate marketing account creation
• New orders
• New withdrawal requests
• Withdrawal requests being rejected and/or completed

Logs, Tracking & Analytics

Logs, tracking, and analytics are essential components of running an effective affiliate program. They allow program managers to track the success of the programs, identify areas of improvement, and optimize the programs for maximum performance.

The Affiliate extension for Magento 2 allows keeping data on affiliates under control and comes with:

• Affiliate links identifier for links tracking
• Stats overview for each of the created programs
• Overview of all your affiliates’ activities in the logs section

For Admins

• Automatic/manual registration of new customers as affiliates
• New members’ registration to a default affiliate tier
• Setting revenue tiers inside the programs
• Ability to assign Magento 2 cart rules to specific programs
• Excluding specific products from calculating commissions
• Ability to quickly find affiliates assigned to specific programs
• Affiliates grid with details
• Affiliate profiles with details on total commissions earned, withdrawn, visits, revenue, coupons, activities, etc.

For Affiliates

• Affiliates dashboard displaying all available affiliate programs
• Affiliate’s current level display and display of other available levels
• Links, reports, withdrawals, settings, and coupons in the affiliate dashboard

Live Demo

Frontend | Backend

Documentation

User guide | Installation guide

Support Policy

• Lifetime access to the source code
• 1 year of free updates and support
• No recurring payments
• 25-day Adobe Commerce Refund Policy
• In case of an issue, please submit a ticket or send us an email to support@mageworx.com

FAQ for the Affiliate extension for Magento 2

Q: What is an affiliate extension?

An affiliate marketing extension for Magento 2 is a plugin that can be installed on a Magento 2 online store to facilitate affiliate marketing.

The best affiliate marketing tools are designed to help store owners set up and manage affiliate programs within a Magento 2 store. The Affiliate Program extension for Magento 2 provides features such as the ability to create and track affiliate links, manage affiliate commissions and payouts, and view analytics and reports on affiliate performance.

By using an affiliate extension for Magento 2, store owners can easily set up an affiliate program and incentivize affiliates to promote your products, resulting in increased traffic and sales.

Q: How do affiliate programs work?

Affiliate programs are marketing agreements in which an online business pays affiliates a commission for driving traffic or sales to the business through a unique tracking link or code.

Here are the general steps involved in an affiliate program:

1. An online business sets up an affiliate program and recruits affiliates to promote their products or services.
2. The business provides the affiliate with a unique tracking link or code that they can use to promote the business's products or services.
3. The affiliate promotes the business's products or services using referral links or coupon codes through various channels such as social media, blog, website, email, or paid advertisement.
4. When a customer clicks on the affiliate's tracking link or uses their tracking code to make a purchase, the affiliate earns a commission on the sale.
5. The business tracks the sales made through the affiliate's tracking link or code and pays the affiliate their commission for the sales they generate.

Affiliate programs can be set up in various ways, such as a one-time commission, pay per sale, a percentage of the sale, or recurring commissions. The terms of the program are usually outlined in an agreement or terms of service, and both parties are bound to adhere to those terms.

The goal of an affiliate program is to provide mutual benefit to both the online business and the affiliate by increasing the business's sales and the affiliate's revenue.

Q: What are the three main types of affiliates?

The three main types of affiliates are:

1. Content affiliates: These affiliates create content such as blog posts, articles, and reviews related to a particular product or service. They include affiliate links within their content, which their readers can click on to make a purchase.
2. Coupon and deal affiliates: These affiliates specialize in promoting discounts and special deals for a particular product or service. They often have a large following and can help drive sales by offering exclusive discounts to their audience.
3. Loyalty affiliates: These affiliates work with loyalty programs and reward programs to promote a product or service to their audience. They often have a large following and can offer rewards or other incentives to their members to encourage them to make a purchase.

Q: Are affiliate links legal?

Yes, affiliate links are legal. Affiliate marketing is a legitimate business model, and affiliate links are a common practice used by many companies to promote their products or services.

However, there are some regulations that affiliates and companies must comply with to avoid legal issues.

For example, the Federal Trade Commission (FTC) in the United States requires affiliates to disclose their relationship with a company when promoting their products or services to avoid misleading consumers. This means that affiliates must clearly disclose that they will receive a commission if a consumer makes a purchase through their affiliate link.

Additionally, there may be other local laws or regulations that affiliates and companies must follow depending on their location and the products or services they are promoting.

Q: What is a 2-tier affiliate?

The term "2-tier affiliate" generally refers to a type of affiliate marketing program where affiliates not only earn commissions on sales that they directly refer to the merchant but also earn additional commissions on sales made by affiliates that they have personally recruited to the program.

In a 2-tier affiliate program, affiliates are incentivized to recruit new affiliates to the program and help those affiliates succeed since they can earn a portion of the commissions generated by the recruited affiliates' sales. This can help to create an affiliate network effect, as affiliates work to build a team of sub-affiliates and earn commissions on the overall sales volume of the entire team.

2-tier affiliate programs can be a good way for merchants to incentivize their affiliates to actively promote the program and recruit new affiliates since they provide an additional financial incentive for doing so.

Q: What is the best website to promote affiliate links?

There is no single "best" website to promote affiliate links, as the most effective platforms for promoting affiliate links will vary depending on the specific affiliate program and the target audience.

Here are a few platforms that can be effective for promoting affiliate links:

1. Your own website or blog: You can create content that incorporates your affiliate links and promote that content through social media, search engine optimization, and other channels. This can be an effective way to reach a targeted audience and build a loyal following.
2. Social media: Social media platforms like Facebook, Instagram, Twitter, and TikTok can be effective channels for promoting affiliate links, particularly if you have a large following or are able to create engaging content that resonates with your audience.
3. Email marketing: If you have an email list, you can promote affiliate products to your subscribers through email marketing campaigns. This can be an effective way to reach a targeted audience with relevant offers.
4. Affiliate marketplaces: There are several affiliate marketplaces, such as ShareASale, ClickBank, and Commission Junction, that offer a wide range of affiliate programs that you can promote on your website or through other channels. These marketplaces can be good places to find relevant affiliate programs and track your earnings.

Ultimately, the best platform for promoting affiliate links will depend on your specific goals, audience, and the affiliate program you are promoting. It's important to experiment with different platforms and track your results to determine which channels are most effective for your particular situation.