Trader Information
Back to topOverview
Back to topThe Mageplaza Abandoned Cart Email extension for Magento 2 helps bring customers back by sending smart, automated reminders when they leave items in their cart. Stores can personalize emails, add discount codes, and set flexible schedules to boost recovery. It also includes helpful tools like cart tracking, performance reports, and Google Analytics integration. Easy to set up and fully compatible with SMTP, it’s a simple way to turn missed sales into real ones.
Compatibility: The module is now compatible with Magento 2.4.8 & Hyva theme
Features
- Flexibility in configuring email chain
- Email logs
- Automatically generate coupons
- Display auto related products in emails
- Detailed reports of Overall Abandoned Cart Emails, Checkout Abandonment, Abandoned Products, Shopping Behavior Analysis, Cart Board
- Integration with Google Analytics (UTM support)
Highlight Features
5 Ready-to-Use Email Templates
Abandoned Cart Email extension for Magento 2 by Mageplaza comes with 5 professionally designed email templates, helping merchants get started quickly without needing to build from scratch. These templates are customizable, allowing you to match your store’s branding and messaging. Whether you're aiming for urgency, a friendly tone, or a promotional push, there's a design that fits. This saves setup time and ensures a polished, conversion-optimized email experience.
SMTP compatibility for reliable email delivery
The extension works perfectly with Mageplaza SMTP extension, ensuring that abandoned cart emails are delivered securely and reliably. SMTP integration enhances email deliverability, reduces the chance of emails being marked as spam, and gives store owners more control over sender reputation. This ensures that your recovery emails consistently reach your customers’ inboxes.
Add generated coupons in emails to convert more
Incorporating generated coupons into abandoned cart emails offers customers an incentive to complete their purchases. Store admins can easily include personalized discount codes that create urgency and drive conversions. This feature boosts recovery rates by offering tangible savings, encouraging hesitant customers to return and finalize their orders.
Suggest related products & schedule follow-ups
Enhance abandoned cart emails by including related product recommendations that align with what the customer left behind. You can also configure follow-up emails to remind users after a set period, reinforcing purchase intent. Not only do they increase cart recovery rates but they also boost average order value.
Send test emails to ensure accuracy
Before launching your campaign, you can send test emails to verify the layout, content, and configuration settings. It helps you identify issues early and ensures that your emails appear exactly as intended. It’s a simple yet powerful way to maintain professionalism and avoid costly mistakes.
Email logs for tracking & performance monitoring
With built-in email tracking logs and reports, admins can monitor when emails were sent, their status, and whether they contributed to a successful recovery. These insights help you fine-tune your sequences and identify what’s working and what isn’t, at every step of the funnel.
One-click log cleanup
Keeping your backend clean is simple with the Clear Logs function. This allows admins to bulk delete all abandoned cart email data displayed in the log grid with a single click. It helps improve performance and keeps your dashboard clutter-free. Ideal for stores running large campaigns or regular cleanups.
Send SMS notifications to recover carts
In addition to email, the extension allows you to send SMS reminders to customers who abandoned their carts, which is a faster and more direct way to re-engage shoppers, especially those who may not check their inbox regularly.
One noticeable feature of Mageplaza Abandoned Cart Email module is that admins can make every SMS feel more relevant with dynamic content variables like {{customer_name}}, {{coupon_code}}, {{to_date}}, {{order_total}}, and more. These variables automatically pull in real-time data, allowing you to personalize text messages without manual effort.
Abandoned Cart detailed reports
With 5 types of reports to cover most valuable insights, Abandoned Cart Email extension for Magento 2 by Mageplaza is ready to give you details about your checkout step, email performance and existing problems to resolve:
- Abandoned Cart Checkout statistics: Track the number of abandoned carts, abandonment rate, and lost revenue to understand how much business slips through at checkout.
- Abandoned Cart Email (ACE) statistics: Measure the effectiveness of abandoned cart emails by reviewing how many carts were recovered, the potential revenue regained, and the recovery rate.
- Shopping Behavior Analysis: Visualize customer behavior and cart abandonment trends using a color-coded chart, helping identify when and why shoppers leave the checkout process.
- Top 5 Abandoned Products Report: Identify which products are most frequently abandoned to uncover potential issues with pricing, presentation, or demand.
- Cart Board Tracking: Monitor cart status in real-time by categorizing them into real-time, abandoned, recoverable, and converted, giving insight into customer intent and timing for follow-up.
This data can assist online businesses in establishing abandoned cart email strategies for their success.
Add UTM parameters to support Google Analytics tracking
Understand exactly where your traffic is coming from using Google Analytics integration. The extension appends UTM parameters to links in your abandoned cart emails, enabling you to track sessions, clicks, and conversions. This empowers marketers with actionable insights to optimize targeting and measure ROI effectively.
Demo
Documentation
Technical Specifications
Back to topSeller profile
Seller contact
Current Version
4.6.5
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
18 April, 2025
Categories
Extensions, Marketing, Email Marketing, Marketing Automation, Advertising
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top4.6.5:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Compatibility: Now compatible with Magento 2.4.8
4.6.4:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
New Update: Added pagination for cart page Admin
Bug Fix: Fixed some menu not show
4.6.1:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Compatibility: The extension is now compatible with Magento 2.4.7.
- Bug Fix: We fixed a minor admin bug in reports.
4.5.2:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Fix: Not correct sender according to store view when send again in overall report
New Update: UG Link
4.5.1:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
- Compatible with Magento v2.4.6.
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
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