Abandoned Cart Emails

The Magento 2 Abandoned Cart Email extension is a powerful tool of the Mageplaza designed to help e-commerce businesses recover lost sales by targeting customers who have abandoned their shopping carts. Through automatic emails, store owners can remind their customers about carts and offer them more discounts leading to more checkout. 

Features

• Flexibility in configuring email chain
• Integration with Google Analytics
• Email logs
• Reports of Overall Abandoned Cart Emails
• Reports of Abandoned Products
• Automatically generate coupons
• Detailed reports of Checkout Abandonment
• Analysis of Shopping Behavior
• Cart Board

Problems and Solutions

Instead of letting buyers abandon their carts and never come back to complete their checkout, the Mageplaza Abandoned Cart Email helps store owners automatically send reminder emails to their customers. This module allows easy and flexible configurations for generating unlimited emails with the specific sender, template, and time. Besides, store administrators can freely adjust and choose their coupon rules to apply to certain types of abandoned cart emails. 

The other noticeable features are the Email Logs and Cart Board. In fact, managing abandoned carts and emails is not an easy and lightweight task for store owners. Fortunately, the Mageplaza Abandoned Cart Emails extension can help them by storing and representing the abandoned cart emails’ important information, such as email subject, ID, receivers, coupon code, etc, in a grid. In addition, the store admins can follow their abandoned carts sorted out clearly into 4 parts: “Real Time”, “Abandoned”, “Recoverable”, and “Converted” in the Cart Board field.

Besides, making reports and analyses is also an extremely important and complex task for any store owner. Understanding that, our module has focused on solving this problem through a series of data analysis and reporting features, including Reports of Overal Abandoned Cart Emails, Detailed Reports of Checkout Abandonment, and Reports of Abandoned Products. Moreover, online business people can easily analyze and understand their customers thanks to the Shopping Behavior analysis feature to improve accordingly. 

Highlight Features

Flexibility in configuring email chain

With the help of the Mageplaza Abandoned Cart Email extension, store owners can easily configure abandoned cart emails. There is no limitation in generating emails with the specific sender, email template, and time. Additionally, you can add coupons and tailor them for certain users in a specific email.  Adding or deleting abandoned cart emails is also simple to perform on the backend.

Automatically generate coupons

From the backend configuration, coupons can be created automatically. Particularly, a specific coupon rule will be chosen by store administrators to be applied in a certain style of abandoned cart email. Other coupon properties are configurable, including code format, code length, coupon validation, etc.

Email logs

The backend will keep a grid with all the necessary data regarding abandoned cart emails. Store administrators can take more information from this, including the email subject, coupon code, recipient, sequence number, email status, and sending date. Additionally, admins have the ability to preview, delete, and resend emails, among other particular actions.

Cart Board

All of the abandoned carts will be sorted out here. There are 4 columns, including:

• Real Time: for carts with abandoned times lower than the default time.
• Abandoned: for carts with abandoned times higher than the default time without email information.
• Recoverable: for carts with abandoned time higher than the default but having email information, and admin can store and remind later.
• Converted: for abandoned cart completed purchase.

Integrate with Google Analytics

With the integration of Google Analytics E-commerce Tracking, store admin can follow and decide the position where buyers can see and get the link back to their abandoned carts.

Detailed Reports of Checkout Abandonment

Thanks to the Checkout Abandonment Report, store owners may keep a detailed record of the cart abandonment situation and the success of emailing customers. The report is detailed and presented in a variety of formats:

• Abandoned Cart: including Abandoned cart rate, Abandoned carts total, and Abandoned revenue
• After-sending abandoned cart: including Recaptured revenue, Recaptured rate, and Recapturable revenue
• Successful checkout cart: including Successful cart rate, Successful carts total, and Successful carts revenue

Reports of Overal Abandoned Cart Emails

The Abandoned Cart Email offers reports on the total number of abandoned carts. Thanks to this feature, store owners can easily keep track of the following basic statistics:

• The abandoned carts’ total 
• The sent emails’ total
• The error emails’ total
• The sum of carts successfully recovered after emails were sent.

Analysis of Shopping Behavior

With the help of this report, the administrator may see what the customer did just before leaving in order to understand customer behavior and improve the store accordingly.  The data is represented in percentages, for example, 15% of cart abandonment after delivery method selection and 8% after coupon application.

Reports of Abandoned Products

The Abandoned Cart Email Extension provides you with a report on all abandoned products, including details such as product name, price, SKU, quantity, abandoned time, and abandoned revenue. Especially, the report also lists the top 5 products having the highest abandonment rate. 

More Features

• Available email templates: 5 available email templates to use.
• Clear logs: store owners can delete Abandoned cart email data represented in the grid.
• Compatible with SMTP: the Abandoned Cart Email module is compatible with Mageplaza SMTP.
• Personalized Emails: variables like sender, coupon_code, to_date, and others can be used to customize emails.
• Email Tracking: the sending of emails will be easily followed with logs and reports.
• Google Analytics: enables administrators to identify the source of the cart link's click.

Full Feature List

Abandoned Cart Email for store admins

• Build up catchy abandoned cart email chains indefinitely to attract customers' attention
• Use ready-made email templates
• Ability to choose sender, timing, and email template
• Enable administrators to add coupons to emails
• Abandoned cart emails are simple to remove
• Display notifications from WhatsApp and SMS (New)
• Allow administrators to utilize Google Analytics to monitor the URL that sends customers back to their shopping carts
• Simple to set coupon policies, codes, and validation
• Add Related, Up-Sell, and Cross-Sell Products for Email Display
• Add a link to unsubscribe to emails
• A grid makes it simple to keep track of all aspects of the abandoned cart email-sending process, including email subjects, recipients, discount codes, sequence numbers, sending dates, and email status
• Enable administrators to review each person's email that was sent
• Enable administrators to remove emails
• Allow administrators to resend emails
• Keep informed and evaluate by Overall Report, Detail Abandonment Checkout Report, Abandoned Product Report, and Shopping Behavior Analysis.
• Put the picture for the label "Cart Board" online.
• The Google Analytics, SMTP, GDPR, and Mageplaza Reports extension are all correctly compatible with the Abandoned Cart Email extension.

Abandoned Cart Email for customers

• Get customized alerts regarding abandoned shopping carts with a complete list of items.
• It's simple to click and recover an abandoned cart.
• Possibility of receiving a discount coupon for the abandoned cart

FAQs

Question 1: Can I personalize the abandoned cart emails?

Yes, you can fully customize the abandoned cart emails' content, design, and layout. You can include dynamic variables such as the customer's name, cart items, and discounts to create personalized messages.

Question 2: Can I track the performance of the abandoned cart emails?

Don’t worry about that because our extension offers detailed reporting and analytics to help you track the performance of your abandoned cart email. 

Question 3: Are there any limitations on the number of abandoned cart emails I can send?

No, there are no limitations on the number of abandoned cart emails you can send. You can configure the extension to send multiple reminders until the customer takes action or the cart expires.

Question 4: What happens if I encounter a bug or technical issue?

If you encounter any bugs or technical issues, please contact our Mageplaza support team. You can find their contact information on our website or within the extension's settings.

Question 5: Does the extension support multiple email templates?

Yes, the Magento 2 Abandoned Cart Email extension provides multiple pre-designed email templates that you can choose from. You can also create your own custom templates to match your brand's style and tone.

Question 6: How frequently is the extension updated?

We continuously work on improving our extension and providing regular updates. Updates may include bug fixes, performance enhancements, and the addition of new features. Make sure to keep your extension up to date to benefit from the latest improvements.

Demo

Frontend | Backend

Documentation

User Guide | Installation Guide