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    Powered by Adobe Commerce 2.4.8

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    Audience Activation

    by Adobe Commerce
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    Overview

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    Organizations often have their customer data in disparate systems and multiple formats making it difficult to deliver relevant and consistent personalized experiences at scale. Adobe customers can now personalize shopping experiences in real-time by delivering highly relevant site content and promotions in Adobe Commerce, customized to AI-powered audiences built and managed within Real-Time CDP. Adobe's Real-Time CDP serves as the unified data platform for B2C and B2B customer information with centralized segment management, privacy and governance framework, and enables audience activation in the moment. With this integration, Adobe Commerce provides consistent personalized experiences in real-time at scale for unknown visitors and known shoppers using richer datasets from Real-Time CDP.

     

    Features:

    • Adobe Commerce as a destination in Real-Time CDP
    • Real-Time CDP audiences available in Adobe Commerce admin panel to personalize cart price rules using Commerce storefronts as well as headless implementations.
    • Real-Time CDP audiences available in Adobe Commerce admin panel to personalize dynamic blocks in Commerce
    • Commerce in-session personalization using manual and AI-driven segmentation from Real-Time CDP
    • Centralized segment management in Real-Time CDP offering higher performance and scale for promotions and rules in Commerce

    Technical Specifications

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    Seller profile

    Adobe Commerce

    Seller contact

    E-mail

    Current Version

    2.4.0

    Adobe Commerce platform compatibility

    Adobe Commerce (cloud): 2.4 (current)

    Adobe Commerce (on-prem): 2.4 (current)

    Type

    Stable Build

    Updated

    24 March, 2025

    Categories

    Extensions, Marketing

    Documentation

    Installation Guides

    License Type

    Custom License

    Policy

    Privacy Policy

    Quality Report

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    Installation & Varnish Tests

    Passed

    Coding Standard

    Passed

    Plagiarism Check

    Passed

    Malware Check

    Passed

    Marketing Review

    Passed

    Manual Testing

    Passed

    All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

    Release Notes

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    2.4.0:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      Added PHP 8.4 support

    2.3.1:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      Audience Activation 2.3.1 release notes can be found on Experience League: https://experienceleague.adobe.com/en/docs/commerce-admin/customers/audience-activation#release-notes

    2.1.1:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      - added support of PHP 8.3

    2.1.0:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      - Updated the Real-Time CDP Audiences dashboard to include the websites that contain the audiences and which dynamic blocks and cart price rules are configured to use those audiences.

    2.0.1:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      - [Fix] Improved stability.

    2.0.0:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      - [New] Added support for OAuth 2.0 when you configure Audience Activation.
      - [Fix] Improved stability.

    1.2.0:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      Audience Activation 1.2.0 release notes can be found on Experience League: https://experienceleague.adobe.com/docs/commerce-admin/customers/audience-activation.html#release-notes

    1.1.0:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      Audience Activation 1.1.0 release notes can be found on Experience League: https://experienceleague.adobe.com/docs/commerce-admin/customers/audience-activation.html#release-notes

    1.0.1:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      Audience Activation 1.0.1 release notes can be found on Experience League: https://experienceleague.adobe.com/docs/commerce-admin/customers/audience-activation.html#release-notes

    1.0.0:

    • Compatible with Adobe Commerce (cloud) : 2.4
    • Compatible with Adobe Commerce (on-prem) : 2.4
    • Stability: Stable Build
    • Description:

      Initial version 1.0.0

    Support

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    The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

    Contact Vendor

    Q & A

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    Reviews

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