Google Analytics4

In today’s world, it is essential for businesses of all sizes to have a strong understanding of their online customer behaviour. Google Analytics is one of the most popular web analytics tools, and with good reason – it is powerful, affordable, and easy to use. 

Google Moves to GA4 (Google Analytics 4). On July 1, Google officially ended support for its former analytics service UA (Universal Analytics) in favour of streaming its Google Analytics 4 platform. Google has introduced the next generation of Analytics - Google Analytics 4 (GA4). Track valuable data from websites & apps, get detailed insights about the website’s performance, & make marketing decisions accordingly using the most powerful, trending & new analytics tools - GA4. 

This extension allows you to collect data such as visits, impressions, pages viewed, unique visitors, and more which you can use to tweak your marketing efforts accordingly. The GTM integration and linking GA with Google Ads is one of the best ways to track data and use that data for optimizing your website's content, to upgrade the digital marketing strategy and promotion efforts.

Overall, Google Analytics 4 for Magento 2 Extension on your website is an easy way to improve your understanding of customer behaviour and make further improvements to your overall sales performance. 

Key Features:

Event Based Data Model

Talking about GA4, then everything is more simplified and flexible due to its event-based data structure. You can send parameters that contain more details about the user, events, and context.  

More Accurate Goal Conversions

Compare to UA, the interface of GA4 is sleeker, but more importantly, it is more accurate when it comes to data. This allows more flexibility in focusing & tracking specific events that matter for more conversions.

Cross Platform Tracking

Google Analytics collects both website and app data to better understand the customer journey, whereas Universal Analytics was just focused on website data. GA4 allows businesses to track customer behaviour and monitor event data for both web & app to create a detailed cross-platform customer journey for a complete picture of customer behaviour and for a deeper understanding of customer interactions.

Privacy Controls

Google Analytics 4 has enhanced privacy-centric features and controls. For example, to ensure compliance with privacy regulations, IP Anonymization is done by default and cookieless measurement. This helps you to collect data without compromising your users' privacy.

User-centric Data Tracking 

Google Analytics 4 is designed with a customer-centric approach and provides a shift from session-based to user-centric data tracking. This platform is poised to transform our understanding of user engagement and provide a more personalized experience to customers. 

Predictive Capabilities & AI-powered Metrics

GA4 utilizes ML (machine learning) algorithms to predict future customer behaviour, provide insights into purchase probability, provide valuable suggestions and recommendations, and predicted revenue based on structured event data. These machine learning capabilities help you to better understand customer behaviour, identify opportunities for growth, predict future actions, and make data-driven decisions.

Full Feature List:

• New reporting interface
• Unified & flexible event-based data model
• AI producing data based on machine learning algorithms
• Predictive Analysis
• Exporting data to Google Big Query
• Tracking mobile app & website events
• Built with a privacy-first future in mind
• Able to provide more detailed, accurate, and complete data than UA
• Counts every instance of conversion event
• Complete cross-device & cross-platform reporting
• Improved customer engagement measurement
• Less reliance on cookies
• Better customer journey overview

Demo

Backend Demo

MageAnts Google Analytics 4 for Magento 2 is one of the best ways to monitor, track, and get insights into user behaviour, monitor your site's performance, track your conversions, and make data-driven decisions.