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Fresh Relevance By Dotdigital

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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Fresh Relevance By Dotdigital is a personalization platform that helps you create unforgettable experiences that drive ROI. Using the Adobe Commerce extension, you can effortlessly use your shop data to build powerful personalized marketing experiences across your website, email and SMS, fuelled by real-time data insights.

This includes use cases such as personalizing automated email journeys based on previous buying behaviour, displaying tailored website content to different buyer segments (e.g. new customers, frequent buyers or lapsted buyers), and including product recommendations in email and web based on live stock levels.

 

Features

  • Website personalization - Deliver relevant web experiences that speak to your audience as individuals.
  • Email personalization - Convert at scale with relevant, hyper-personalized emails
  • SMS - Personalize across a broader set of customer touchpoints and connect directly with your audience through well-timed SMS.
  • App - Provide a consistent user experience across devices by personalizing your mobile website and iOS and Android apps.
  • Ads - Boost conversions by ensuring that the targeted offers a shopper clicks on Instagram, Pinterest and Facebook are reflected on your website.
  • Dynamic content - Dynamic banners, Live prices & availability, Geolocation, Weather forecast, Countdown timers, Personalized coupons, Webcrop
  • Product recommendations - Personalized, Crowdsourced, Social proof based, Product-based
  • Triggered emails - Cart, browse and form abandonment messages, Post-purchase messages, Replenishment messages, Single or multi-step campaigns, Custom triggers
  • Behavioral targeting - Price drop alerts, Back in stock alerts, Behavioral lists for retargeting on social media, Segment builder
  • Geotargeting - Dynamic content based on nearest store, current location or browsed location, Details of the nearest store, Custom geofences
  • Website popovers - Newsletter sign-up, Exit intent, Carted products reminder for abandoning shoppers, Welcome back messages with viewed items for returning shoppers, Served in response to shopper behavior
  • Social proof - Ratings and reviews, Scarcity messaging, Product popularity messaging, Social media content
  • Customer data management - Real-time customer data platform, Firehose, Segment builder, Audience analytics, Identity resolution
  • Optimization - Optimize Center, A/B tests, Multivariate tests, Auto Optimize & Contextual Auto Optimize, Control groups

 

How the extension works 

Our extension 

Our Magento integration recovers more shopping carts than any other system, even for multi-device shoppers. It also integrates your Magento data with any other marketing platform.

We offer two extensions for your Magento store to help integrate our solutions with your store.

Both extensions install with Composer, as recommended by Adobe. 

W3C DDL extension

The W3C DDL extension adds the W3C Digital Data Layer without any further work. This exposes store data accurately for access from scripts.

Fresh Relevance extension

Our Fresh Relevance extension automatically adds our script to your store and allows us to analyse visitor and store data.

Select your bespoke solution bundle

Build your bespoke solution bundle, tailored to your unique needs. The modular design of our plans avoids overlap with your existing tech stack, allowing you to only purchase the functionality you need. 

 

 

Why marketers love Fresh Relevance

Make every touchpoint personal, from inbox to cart

Deliver a personalized, consistent message across every channel, from anonymous website visitor to brand loyalist. Join up your email, web and app experiences and see your engagement soar.

Convert faster, everywhere

Beat bounce rates and drive sales with highly relevant, real-time content that convinces people to take action at the right time. 

Advanced product recommendations, behavioural targeting, dynamic content, countdown timers, coupons, social proof, geotargeting, popovers, plus much more.

Drag and drop your way to stand-out customer experiences

You’re in control. Bring your customer journey to life and push out new content across all channels in minutes, without relying on IT.

 

Account & Pricing

A Fresh Relevance account and subscription are required. Additional fees apply. The account is not created during extension installation. To set up your Fresh Relevance account, you'll need to get in touch.  See https://www.freshrelevance.com/plans for more details on pricing. 

 

Featured customers

  • Look Fabulous Forever gives their website a makeover with onsite personalization - Read more
  • Vapouriz increases AOV by 29% with onsite personalization - Read more
  • Fresh Relevance provides customer clarity for Vision Direct with email acquisition and cart abandonment strategy - Read more
  • Duffells uses Experience personalization to boost conversions and secure a better UX for customer segments - Read more

 

Technical Specifications

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Seller profile

Martina Poehler

Seller contact

E-mail

Integrator

Fresh Relevance

Current Version

1.4.0

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current)

Adobe Commerce (on-prem): 2.4 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)

Magento Open Source: 2.4 (current), 2.0 (obsolete), 2.1 (obsolete), 2.2 (obsolete), 2.3 (obsolete)

Type

Stable Build

Updated

30 June, 2025

Categories

Extensions, Content & Customizations, Mobile, Personalization & Experience Management

Documentation

User Guides

License Type

Apache License 2.0

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.4.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    ### What's new
    - We added a view model to move business logic out of the template layer.

    ### Improvements
    - The module is now aligned with Magento coding standards.
    - We added translation support for text content in the admin area.

1.3.3:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    ### Improvements
    - We updated the CSP whitelist to add third-party domains used by the Fresh Relevance platform.

1.3.2:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    ### Bug fixes
    - We fixed CSP errors when viewing the storefront via the Fresh Relevance Site Editor.

1.3.1:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    ### Improvements
    - We updated some 'http' links in our codebase to 'https'.

1.3.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Stable Build
  • Description:

    ### What's new
    - This module now requires PHP 7.4+ and Magento 2.4+.
    - We added ACL to handle access permissions for the module's configuration.

1.2.1:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    ### Bug fixes
    - Additional hosts have been added to the module's csp_whitelist.xml.

1.2.0:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    - We added a CSP whitelist to allow certain script and CDN hostnames.

1.1.16:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Fixes for PHP 8.2 support. This extension now requires PHP 7.1 or later.

1.1.15:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Composer compatibility for PHP 8.2

1.1.14:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Magento 2.4.5 update.

    No changes in functionality.

1.1.13:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    PHP8.1 support

1.1.12:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    Fixed a compatibility issue with older PHP versions (7.2 and below).

1.1.11:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3 2.4
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3 2.4
  • Stability: Stable Build
  • Description:

    - Updated to support Magento 2.4 and PHP 7.4
    - Fixes to cart rebuild functionality, which did not correctly rebuild the cart in some situations.

1.1.9:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Updated to support PHP 7.3

1.1.8:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Updated to use https for the script and Purchase Complete image

1.1.7:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Bug fix for sporadic 500 error when rebuilding with multiple configurable products

1.1.6:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2 2.3
  • Compatible with Magento Open Source : 2.0 2.1 2.2 2.3
  • Stability: Stable Build
  • Description:

    - Updated to support Magento 2.3.x

1.1.5:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2
  • Compatible with Magento Open Source : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated Namespacing to match 2.2+ guidelines
    - Refersh Mini Cart on Cart Rebuild
    - Only use Defer attribute on script tag

1.1.4:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2
  • Compatible with Magento Open Source : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated Images on Marketplace

1.1.3:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1 2.2
  • Compatible with Magento Open Source : 2.0 2.1 2.2
  • Stability: Stable Build
  • Description:

    - Updated for Magento 2.2
    - Fixed Configurable Product Cart Rebuild bug
    - Expose Increment Order ID in PC Image

1.1.2:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1
  • Compatible with Magento Open Source : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Minor Bug Fixes for Enterprise Edition

1.1.1:

  • Compatible with Adobe Commerce (on-prem) : 2.0 2.1
  • Compatible with Magento Open Source : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Now supports Magento Enterprise Edition 2.0.x and 2.1.x

1.1.0:

  • Compatible with Magento Open Source : 2.0 2.1
  • Stability: Stable Build
  • Description:

    - Will add the Fresh Relevance Script with a Website ID provided in the Configuration
    - Cross-device Cart Rebuild Functionality included, to show your customers the same cart regardless of which device they use

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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