Competitor Price Tracker & Repricing Addon

The Competitor Price Tracker & Repricing module enhances automated price adjustment by monitoring competitor pricing data. It works alongside rule-based automation, allowing merchants to stay competitive by dynamically updating their product prices based on real-time competitor insights.

To support accurate competitor tracking, the addon leverages EAN-based product matching, ensuring that pricing comparisons are reliable and products are correctly aligned across different marketplaces. This reduces manual effort and improves the quality of price monitoring.

Additionally, the addon includes a CSV import feature that enables bulk uploading of competitor website data. This makes it easy for merchants to maintain and update competitor information regularly without extensive manual entry, ensuring that repricing strategies are always based on the latest market conditions.

Key Features:

• Automatically adjust product prices using flexible rules based on competitor pricing, minimum thresholds, product cost, and more.
• Set custom repricing formulas (e.g., beat lowest price by X%) with filters based on category, brand, stock status, or other product attributes.
• Bulk upload competitor price data using a structured CSV template. Supports shop URL, product selectors, and mapping for large-scale imports.
• Match competitor products using EANs with intelligent status tracking:
  • EAN Identified
  • No EAN Found
  • Linked Product
  • EAN Confirmation Needed
  • Invalid EAN
  • Extraction Failed
• Automatically crawl competitor sites based on defined selectors and sync prices daily or as scheduled.
• Track changes in competitor pricing and store the lowest and average competitor prices for comparison.
• Define specific pricing behaviors per competitor for more granular control.
• Maintain logs of price updates, matched products, and skipped entries for better visibility and troubleshooting.