User Activity Tracker

Equinox Infotech is a leading provider of innovative solutions for Magento, empowering businesses to optimize their online presence and streamline operations. With a focus on enhancing user experience and maximizing efficiency, Equinox Infotech delivers cutting-edge extensions that integrate seamlessly with Magento platforms. 

User Activity Tracker is a comprehensive module designed specifically for Magento-powered websites, offering advanced frontend user tracking capabilities. This document provides an overview of the module, highlighting its key features, benefits, and installation instructions. 

Key Features:

• Frontend User Tracking: The User Activity Tracker module allows you to monitor and track user activities on the frontend of your Magento website. It captures essential information such as customer email, remote address, event details, page URLs, website scope, store view scope, creation timestamps, and user actions.
• Event Tracking: The module tracks a wide range of user events, providing valuable insights into user behavior. Events include adding products to the cart, adding products to the wishlist, comparing products, removing products from the cart, removing products from the wishlist, adding reviews, viewing CMS pages, viewing product pages, viewing category pages, performing searches, accessing the cart page, updating the cart, applying and removing coupon codes, viewing the checkout page, selecting payment and shipping methods, placing orders, user visits, successful customer registrations, successful customer logins, failed customer logins, customer logouts, and customer account edits.
• Event Data Capture: For each event, User Activity Tracker captures specific data related to that event. For example, when a user adds a product to the cart, the module records the product ID, SKU, name, quantity, and price. This data provides detailed insights into user actions and enables you to understand user preferences and behaviors.

Benefits:

• Enhanced User Tracking: User Activity Tracker provides valuable insights into user behavior on your website. By tracking user activities, you can understand how users interact with your website, identify popular products or pages, and optimize the user experience accordingly.
• Personalized Marketing Campaigns: With the knowledge gained from user tracking, you can personalize your marketing campaigns based on user preferences and behaviors. This targeted approach increases the effectiveness of your marketing efforts, leading to higher conversion rates and improved customer engagement.
• Data-Driven Decision Making: The module's comprehensive data and analytics enable you to make informed decisions. By analyzing user activity trends, you can identify areas for improvement, optimize website performance, and enhance overall user satisfaction.

Supported Events:

1. Event: add_to_cart: Triggered when a user adds a product to the cart.
2. Event: add_to_wishlist: Triggered when a user adds a product to their wishlist.
3. Event: add_to_compare: Triggered when a user adds a product to the compare list.
4. Event: remove_from_cart: Triggered when a user removes a product from the cart.
5. Event: remove_from_wishlist: Triggered when a user removes a product from their wishlist.
6. Event: remove_from_compare: Triggered when a user removes a product from the compare list.
7. Event: add_review: Triggered when a user adds a review for a product.
8. Event: view_cms_page: Triggered when a user visits a CMS page.
9. Event: view_product_page: Triggered when a user visits a product page.
10. Event: view_category_page: Triggered when a user visits a category page.
11. Event: view_search_page: Triggered when a user performs a search on the website.
12. Event: view_cart_page: Triggered when a user visits the cart page.
13. Event: update_cart: Triggered when a user updates the cart items on the cart page.
14. Event: apply_coupon: Triggered when a user applies a coupon code during checkout.
15. Event: remove_coupon: Triggered when a user removes a previously applied coupon code.
16. Event: view_checkout_page: Triggered when a user visits the checkout page.
17. Event: select_payment: Triggered when a user selects a payment method during checkout.
18. Event: select_shipping: Triggered when a user selects a shipping method during checkout.
19. Event: place_order: Triggered when a user successfully places an order.
20. Event: user_visit: Triggered when a user visits the website for the first time and a session is created.
21. Event: customer_register_success: Triggered when a user successfully registers an account.
22. Event: customer_login_success: Triggered when a user successfully logs into their account.
23. Event: customer_login_fail: Triggered when a user fails to log in due to authentication issues.
24. Event: customer_logout: Triggered when a user logs out from their account.
25. Event: customer_account_edited: Triggered when a user attempts to edit their first name, last name, or email address.

Conclusion:

User Activity Tracker is a powerful tool that empowers you to track user activities, monitor events, and gain valuable insights into customer behavior on your Magento website. By leveraging the module's features, you can optimize the user experience, enhance engagement, and make data-driven decisions for better business outcomes. With its user-friendly interface and comprehensive tracking capabilities, User Activity Tracker is an essential addition to your Magento ecosystem.

Note:  Each event provides valuable insights into user behaviors, allowing you to optimize your website, improve user experience, and drive conversions. For detailed information and guide, please refer to the User Guide.