Dotdigital Personalization

Dotdigital Personalization helps marketers increase conversion rates with consistent, personalized experiences across web, email and mobile.

This includes use cases such as personalizing automated email journeys based on previous buying behaviour, displaying tailored website content to different buyer segments (e.g. new customers, frequent buyers or lapsted buyers), and including product recommendations in email and web based on live stock levels.

Features

• Website personalization - Deliver relevant web experiences that speak to your audience as individuals.
• Email personalization - Convert at scale with relevant, hyper-personalized emails
• SMS - Personalize across a broader set of customer touchpoints and connect directly with your audience through well-timed SMS.
• App - Provide a consistent user experience across devices by personalizing your mobile website and iOS and Android apps.
• Ads - Boost conversions by ensuring that the targeted offers a shopper clicks on Instagram, Pinterest and Facebook are reflected on your website.
• Dynamic content - Dynamic banners, Live prices & availability, Geolocation, Weather forecast, Countdown timers, Personalized coupons, Webcrop
• Product recommendations - Personalized, Crowdsourced, Social proof based, Product-based
• Triggered emails - Cart, browse and form abandonment messages, Post-purchase messages, Replenishment messages, Single or multi-step campaigns, Custom triggers
• Behavioral targeting - Price drop alerts, Back in stock alerts, Behavioral lists for retargeting on social media, Segment builder
• Geotargeting - Dynamic content based on nearest store, current location or browsed location, Details of the nearest store, Custom geofences
• Website popovers - Newsletter sign-up, Exit intent, Carted products reminder for abandoning shoppers, Welcome back messages with viewed items for returning shoppers, Served in response to shopper behavior
• Social proof - Ratings and reviews, Scarcity messaging, Product popularity messaging, Social media content
• Customer data management - Real-time customer data platform, Firehose, Segment builder, Audience analytics, Identity resolution
• Optimization - Optimize Center, A/B tests, Multivariate tests, Auto Optimize & Contextual Auto Optimize, Control groups

How the extension works 

Our extension automatically adds our script to your Magento store and allows us to analyze visitor and store data. Store data can be exposed in the data layer for access from scripts, and also synced in the background whenever products are updated. The extensions installs with Composer, as recommended by Adobe.

Why marketers love Dotdigital Personalization

Make every touchpoint personal, from inbox to cart

Deliver a personalized, consistent message across every channel, from anonymous website visitor to brand loyalist. Join up your email, web and app experiences and see your engagement soar.

Convert faster, everywhere

Beat bounce rates and drive sales with highly relevant, real-time content that convinces people to take action at the right time. Advanced product recommendations, behavioural targeting, dynamic content, countdown timers, coupons, social proof, geotargeting, popovers, plus much more.

Drag and drop your way to stand-out customer experiences

You’re in control. Bring your customer journey to life and push out new content across all channels in minutes, without relying on IT. 

Select your bespoke solution bundle

Build your bespoke solution bundle, tailored to your unique needs. The modular design of our plans avoids overlap with your existing tech stack, allowing you to only purchase the functionality you need.   

Account & Pricing

A Dotdigital Personalization account and subscription are required. Additional fees apply. The account is not created during extension installation. Find out more and book a demo here to get started: https://dotdigital.com/personalization/