Google Analytics 4

Google Analytics 4  is an extension for Magento 2 that allows you to easily integrate Magento 2 and Google Tag Manager (GTM) service.  The Google Analytics 4 for Magento 2 extension is a tool designed to help businesses track and analyze traffic and adjust marketing strategies accordingly. To do so, Google Tag Manager uses code snippets and tags with data based on page content and user activity.  

Enhanced conversion is a feature that can improve the accuracy of the conversion measurement and unlock more powerful bidding. It supplements the existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. This feature allows to retrieve advanced customer data such as email address, phone number,  first name, last name, home address, city, region, country, and postal code. This data can be captured in the conversion tracking tags, hashed, sent to Google in its hashed form, and then used to enhance the conversion measurement.

Finally, this feature will allow to run marketing campaigns more effectively and get more money.

Account & Pricing

 To ensure the extension functions correctly, you must create accounts in both Google Analytics and Google Tag Manager if you haven't already. Then, connect these accounts to your store using our current extension. Account creation is currently free of charge. 

Features:

• Fully compatible with Google Analytics 4.
• Support of Enhanced Conversion Tracking.
• Easy-to-use interface that allows you to set up Google Tag Manager tracking in just a few clicks.
• The extension allows setting up GTM events for the following pages:
  • Home Page
  • Product Listing Page
  • Product Details Page
• Detailed checkout tracking including shipping and billing information, mini cart tracking(view cart and delete item actions), and success page tracking.
• The extension allows selecting which custom attributes should be exposed in Google Analytics (Data Layer).
• Performance-optimized data collection process.

Here’s the biggest benefit that you’ll get from using Google Ads enhanced conversions:

• There’s less ambiguity about which actions are driving results, giving you more concrete data. That’s an enormous advantage.
• Better data quality, that allows both you and Google to improve and optimize your campaigns.
• The ability to better track how specific Ads events are driving conversions.

Additional benefits:

• Give you a better understanding of your customer journeys.
• Make your conversion data more accurate across your indpaigns so you know what’s really working.
• Give you more data that you can use for retargeting campaigns.

 User Guide:

 Refer to the User Guide for correct installation and activation of the Google Analytics 4 Extension.