GTM - GA4 Enhanced eCommerce Tracking

About the Google Tag Manager (GA4 Enhanced Ecommerce) Extension by Coduzion

Coduzion's Enhanced Ecommerce Tracking setup for Magento 2 is designed to seamlessly integrate the advanced tracking capability of GA4 & GTM Data Layers for store admins. This extension empowers administrators with the technical tools they need to harness the full potential of GA4 tracking.

With an intuitive interface, admins can efficiently oversee & deploy tracking codes, scripts & tags, which are collectively referred to as events in the GA4 framework. Importantly, this can be accomplished without the need for extensive coding expertise, which streamlines the process of data tracking & tag management.

The Google Tag Manager extension also offers:

• Effortless Integration of GA4 Tracking for Deeper Insights.
• Versatile Support Across the Web, Mobile Apps & Accelerated Mobile Pages (AMP).
• Precise Tracking of Product Additions to Shopping Carts & Similar Interactions.
• Instant Data Updates in Real Time for Informed Decision-Making.
• Future-Ready with Full Compatibility for the Latest Analytics Technology.
• Extensive Event Tracking to Capture All Critical Data Points.

Google Tag Manager (GA4 Enhanced Ecommerce) extension

Google Tag Manager (GTM) & Google Analytics 4 are powerful tools that offer a more advanced set of features, Data Layers & capabilities to eCommerce owners. They simplify the process of adding & managing tags & offer a holistic view of customer interactions across devices & platforms.

GA4's real power lies in its Enhanced Ecommerce Event Tracking, which enables you to monitor crucial eCommerce events like adding shipping info, payment info, add to cart, checkouts, promotion views & clicks, add to wishlist & many others with precision.

It encompasses every step of the customer journey, from product views to purchases & everything in between. By tracking these events accurately, you gain deep insights into customer behavior, allowing you to optimize your website, marketing campaigns & sales strategies effectively.

Supported Advanced Ecommerce Event Tracking Available with Coduzion’s GA4 Configuration Extension

Coduzion’s Google Analytics 4 tracking extension simplifies the process for administrators to monitor vital eCommerce events within their store. It streamlines the tracking of the following key events in Magento via GA4 & GTM Data Layer:

• GA4 Configuration: Configure & fine-tune your Google Analytics 4 (GA4) setup to align with your specific eCommerce tracking needs.
• Adds Payment Info (add_payment_info): Track & analyze when customers enter payment information during the checkout process, providing insights into payment preferences.
• Add Shipping Info (add_shipping_info): Monitor the addition of shipping information, helping you understand customer shipping choices & preferences.
• Add to Cart (add_to_cart): Keep tabs on products added to the shopping cart, enabling you to gauge product popularity & cart engagement.
• View Shopping Cart (view_cart): Track instances when customers view their shopping carts, helping you assess cart abandonment rates & user intent.
• Checkouts (begin_checkout): Monitor the initiation of the checkout process, offering insights into where users may encounter obstacles in the conversion funnel.
• Purchase (purchase): Measure completed transactions, allowing you to assess revenue, conversion rates & product performance.
• Remove from Cart (remove_from_cart): Keep track of products removed from the shopping cart, aiding in cart abandonment analysis & recovery strategies.
• Promotion Views (view_promotion): Monitor when users view promotions or special offers, enabling you to gauge the effectiveness of your marketing campaigns.
• Promotion Clicks (select_promotion): Track instances where users interact with promotions, providing insights into which promotions resonate with your audience.
• View Cart Items (cart page): Monitor the content of users' shopping carts, helping you tailor product recommendations & cart optimization strategies.
• Product Detail Views (view_item): Keep tabs on when users view detailed product information, aiding in understanding product interest & engagement.
• Product List Views (view_item_list): Track views of product lists, helping you assess the performance of category pages & product listings.
• Product List Clicks (select_item): Monitor when users click on products within product lists, offering insights into which items attract the most attention.
• Add to Wishlist (add_to_wishlist): Keep track of products added to wishlists, assisting in understanding customer preferences & future purchase intent.

Features Offered by Coduzion’s  Google Tag Manager Extension

Some of the key benefits of using the Google Tag Manager Extension:

• Intuitive Interface: Coduzion's extension offers a user-friendly interface that simplifies the deployment & management of GA4 tracking codes & events. It is accessible to Magento 2 admin without extensive technical knowledge.
• Event-Based Tracking: GA4's event-based tracking approach allows administrators to monitor & categorize user interactions with precision, providing a deeper understanding of customer behavior.
• Data-Driven Decision Making: With Coduzion's extension, you'll gain access to invaluable data on user interactions with your website. Armed with this information, you can make informed decisions to enhance user experiences & drive conversions.
• Optimizing Conversion Rates: By understanding where users drop off in the conversion funnel, you can identify bottlenecks & optimize your website for improved conversion rates.
• Personalized Marketing: Detailed event tracking empowers you to create highly personalized marketing campaigns. Tailor your promotions & product recommendations based on users' interactions with your site.
• Cart Abandonment Recovery: Coduzion's GA4 extension helps you identify cart abandonment issues & implement strategies to recover potentially lost sales by re-engaging users with enticing offers.
• Product Performance Insights: Uncover which products are your top performers, which ones need more promotional efforts, & which might be due for discontinuation. This knowledge guides your inventory management & product marketing endeavors.
• Marketing Channel Effectiveness: Evaluate the performance of different marketing channels & campaigns in driving conversions, enabling you to allocate your budget to the most profitable channels.
• Enhanced User Experience: By understanding how users navigate your site, you can optimize their journey, enhance page load times, & simplify the process of finding and purchasing products.