Overview
Back to topGoogle Analytics 4 is the latest and the most advanced version of the free website analytics tool by Google. It allows you to easily track your website performance by collecting event-based data from both websites and apps.
Our Google Analytics 4 for Magento 2 module simplifies integrating your Magento 2 stores with GA4 without technical knowledge. You can quickly integrate GA4 with your Magento 2 store directly via GA4 ID.
The module allows you to track, capture and view important business data. It supports 5 default and most popular events with eCommerce tracking in real-time. Get the best deals and latest updates on our official store: https://bsscommerce.com/magento-2-google-analytics-4.html.
KEY FEATURES
Improve website performance with 5 event-based data
Online stores can send 5 types of event-based data to Google Analytics 4 for store owners to monitor customer activity, including:
- Select an item from a list
- View item details
- Add or remove an item from a shopping cart
- Initiate the checkout process
- Make a purchase or a refund
Tracking through various attributes
Our module gives you the ability to identify products in 2 ways such as product ID and SKU.
Additionally, the Magento 2 GA4 extension makes tracking performance by brand/affiliation easier. The administrator can select the brand characteristic from the backend and enable the same. There is a backend option to enable the product variant attributes.
This function works exceptionally well for stores with large catalogs.
Easily manage & customize reports from the backend
Easily tracking conversions based on your requirements, including:
- Option to get price of bundle product
- Option to Exclude Shipping From Transaction:Transaction value will not be counted with shipping cost.
- Option to Exclude Orders with 0 value:Transactions with total = 0 will not be listed in GA4.
Option to enable debug mode
Debug mode, which includes error and warning messages, might let you know if your analytics tracking code is misconfigured. Additionally, it thoroughly analyzes every tracking beacon transmitted to Google Analytics.
To enable debug mode, you need to install an additional extension of Google. We’ll offer a complete guide for you in the User Guide.
INSTALLATION GUIDE
Click here to see our installation guide.
DEMO SITES
BENEFITS
Enhance Store Management
- Directly integrate GA4 without manually setting up GTM.
- Track, capture, and view critical data for your online store.
Track Customer Behaviours
- Gather information from apps and websites to better understand the customer experience.
- Use event-based data instead of session-based data.
Better Trend Predictions
- GA4 is a trend due to its innovative data, and the old version - Standard Universal Analytics properties will no longer process data on July 1, 2023.
- Without using complicated models, its predictive capabilities will guide your upcoming strategies.
Optimize Store Conversions
- Allow to monitor store conversions for improved sales funnel and greater conversion tactics.
- Improve marketing strategies by collecting data from the past.
POLICY
- Free Installation (Send us an email to sales@bsscommerce.com if you want us to install the extension for you)
- Free 1-year Support
- Free Lifetime Update
- 30-day Money Back
CONTACT INFORMATION
Get instant support with our Live Chat.
Contact us by sending an email to sales@bsscommerce.com or leaving us a message on Skype: support.bsscommerce.com.
Technical Specifications
Back to topSeller profile
Seller contact
Current Version
1.0.2
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
28 February, 2025
Categories
Extensions, Reporting & Analytics
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top1.0.2:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
v1.0.2 (Jul 13, 2023):
Update:
Compatible with BSS Layered Navigation extension
Compatible with Adobe Commerce 2.4.6
Compatible with M2.3.x
Event view_item_list works with New Product Widget
Send event add_to_wishlist when adding products to wishlist from shopping cart page
Remove 'affiliation' parameter in event parameters
Compatible with BSS One Step Checkout
Fix bug:
Send event select_item only when directing to a new page, not when going back to previous page
Throw errors when editing cart page
Show wrong parameter value of purchase event when using different currencies
Issue select shipping method is repeatedly called, resulting in maximum call stack size.
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor