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Bloomreach Engagement

This is an Integration with a Third Party Service. Other charges and fees may be required to use this extension on your Store
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Overview

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Bloomreach Engagement combines the powers of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization so you can create marketing campaigns across all channels that drive revenue.

Built for marketers to be easy to use and help them generate the results that would be impossible, or extremely time consuming with any other tool. 

Become the marketer you always knew you could be with the power of Bloomreach Engagement.

Plugin’s Goals

Bloomreach Engagement plugin’s primary goal is to enable faster integration with your Magento store. It enables a few key integrations immediately with possible changes needed depending on your level of customization of the Magento platform.

Integrations that plugin enables:

  • Customer Data Feed
  • Purchase Events Feed
  • Product Feed
  • Basic Web Tracking
  • Cross-device Identity Resolution for Logged-in Visitors

With these integrations you can immediately start deploying automations, triggered campaigns, and web personalization that will help you grow the revenue of your store. See some of the examples below.

Use Case Examples

Cross-channel Abandoned Cart Scenario

Start sending out smart reminders to people who’ve started a purchase and didn’t finish. Go beyond email and include other channels like push notifications, SMS, WhatsApp, or remarketing campaigns. All with a fully customizable logic that allows you to make sure all of the customers get the message while not bombarding any of them with needless communications.

Personalized Email Campaigns

Full personalization capabilities for your email campaigns powered by real-time customer understanding. The personalization capabilities include triggers, optimal send time, injecting customer data into an email (e.g. first name), layout, product recommendations, and more. For example, an automated email with products that the customer has browsed and are now in promotion is a popular campaign many of our customers have seen great results with.

On-site Banners and Pop-ups

Impact the customer experience in real-time with behavioural nudges like “X customers are looking at this product”, gather leads with pop-ups that appear at just the right time, or learn about more customers using our weblayers feature.

 

For more examples and actual results check out our case studies.

Technical Specifications

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Seller profile

Bloomreach

Seller contact

E-mail

Integrator

Bloomreach Engagement

Current Version

1.1.2

Adobe Commerce platform compatibility

Adobe Commerce (cloud): 2.4 (current), 2.3 (obsolete)

Adobe Commerce (on-prem): 2.4 (current), 2.3 (obsolete)

Magento Open Source: 2.4 (current), 2.3 (obsolete)

Type

Beta Build

Updated

27 January, 2025

Categories

Extensions, Marketing, Email Marketing, CRM, Marketing Automation

Supported Browsers

Chrome, Firefox, Safari, Edge

Documentation

Installation Guides

User Guides

License Type

MIT License (MIT)

Policy

Privacy Policy

Quality Report

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Installation & Varnish Tests

Passed

Coding Standard

Passed

Plagiarism Check

Passed

Malware Check

Passed

Marketing Review

Passed

Manual Testing

Passed

All tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.

Release Notes

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1.1.2:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Beta Build
  • Description:

    - Changes
    - The default store view value is now used for category and product names in tracking, ensuring consistent and accurate data representation across reports
    - Introduced the ability to set field types in bloomreach_entity_mapping.xml. All fields now have predefined types, enabling better standardization and control over entity mapping
    - Fixes
    - Fixed an issue where an error occurred when the SKU was missing for order items

1.1.1:

  • Compatible with Adobe Commerce (cloud) : 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.4
  • Compatible with Magento Open Source : 2.4
  • Stability: Beta Build
  • Description:

    - Fixes
    - Resolved issues with configuring the Customers Feed import
    - Corrected the order of category levels
    - Fixed incorrect value types for fields such as price, qty, and others
    - Resolved an issue where customer_id and email_id were not tracked when a new customer was created
    - Additions
    - Added compatibility with PHP 8.3
    - Added compatibility with Magento 2.4.7-p3
    - Introduced the ability to configure searchable fields for Products Feed and Variants Feed
    - Added the sku field to the Purchase Items Feed
    - Improvements
    - Enhanced the Export Queue Clean Up cron job
    - Enhanced the Progress Log in the Initial Import Grid
    - Improved the module uninstallation process by ensuring module log files are deleted
    - Changes
    - Discontinued compatibility with Magento versions lower than 2.4.0
    - Country names are now tracked in English instead of being translated

1.1.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.3 2.4
  • Stability: Beta Build
  • Description:

    - Fixed guest cart merging after logging in as customer
    - Improved the performance for processing large amount of orders

1.0.0:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.3 2.4
  • Stability: Beta Build
  • Description:

    - Implemented new UI for Initial Import configuration
    - Implemented new UI for Export Queue
    - Added different types of ACL resources.
    - Added the ability to download log files on the Export Queue page
    - Added new system configurations
    - Added the ability to enable/disable real time updates for each feed type separately
    - Added the ability to enable/disable each type of feed separately
    - Added the ability to change registered mapping
    - Added the ability to track frontend events to the dataLayer
    - Added the ability to notify the user by e-mail about errors
    - Performance improvements

0.9.6:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.3 2.4
  • Stability: Beta Build
  • Description:

    - Improved the sending flow, by skipping the entities that are not configured
    - Added the Admin system notification if some errors were thrown while the import is processing
    - Added PHP 8.2 compatibility
    - Added Magento 2.4.6 compatibility
    - Fixed the PayPal orders are not being synced
    - Fixed catalog updates are not being sent

0.9.5:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.3 2.4
  • Stability: Beta Build
  • Description:

    - Improved the retry mechanism using the "exponential backoff" with jitter
    - Added a button to validate the entered credentials
    - Fixed the exception being thrown when uninstalling a fresh installed module
    - Fixed the separator for prices higher than $1000

0.9.4:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.3 2.4
  • Stability: Beta Build
  • Description:

    - Improved the queue failed retry mechanism
    - Added module's clearing configs and all related data, on uninstalling
    - Added customer anonymization after its deletion from Magento
    - Added debugging mode
    - Added the prevention to avoid triggering the imports multiple times

0.9.2:

  • Compatible with Adobe Commerce (cloud) : 2.3 2.4
  • Compatible with Adobe Commerce (on-prem) : 2.3 2.4
  • Compatible with Magento Open Source : 2.3 2.4
  • Stability: Beta Build
  • Description:

    This is the first release of the Bloomreach Magento integration extension.

Support

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The best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.

Contact Vendor

Q & A

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Reviews

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