Overview
Back to topThe Google Analytics 4 with GTM Support extension enables you to fully harness your Magento store's capabilities through seamless integration with Google Analytics 4.
This module facilitates effortless tracking and analysis of your store important data within your Google Analytics account. Keep a close watch on transactions, adds-to-cart, impressions, and overall user engagement, enabling data-driven decision-making.
By better understanding customer behavior and leveraging insights from enhanced ecommerce analytics, you can enhance user experiences and drive conversions, fostering your business growth.
Account & Pricing
To ensure the proper functioning of the extension, you'll also need to create accounts if you haven't already, both in Google Analytics and Google Tag Manager. Then, link these accounts with your store using our current extension. The creating of the accounts is free of charge at this time.
The extension is also compatible with Hyva theme to optimize the performance of your store.
Key Features:
- Easily connect your store to GA 4
- Auto-generate JSON file with all necessary tags, triggers, and variables
- Use Server-Side and Client-Side tracking
- Track product impressions & clicks
- Track shopping cart & checkout events
- Monitor customer account events
- Observe promotions performance
- Track performance by brands
- Monitor Google AdWords conversions
- Cookie Consent (GDPR) compliant, including Google Consent Mode V2
- Hyva-ready storefront
- Hyvä Checkout ready
How Does The Extension Work?
Integrate your store with Google Analytics 4
This module provides a seamless integration solution for your ecommerce store and Google Analytics 4, sparing you the effort of manual installation. This extension provides swift and easy setup – just activate it from the backend and input the GTM JS & non-JS codes. This process automatically adds the Google Tag Manager code across all pages within your Magento 2 store, facilitating comprehensive tracking of user information throughout the entire site.
Automatically generate JSON file
Effortlessly generate a JSON file with a single click using the Magento 2 GTM extension. This file includes all the necessary tags, triggers, and variables for automated ecommerce tracking events in Google Analytics 4. The JSON file is created based on your settings in Magento and can be imported into Google Tag Manager for flawless integration with your website.
Use server-side tracking
Take charge of the data that moves from your browser to your Google products (GTM). By using server-side tagging through setting up a server container and rules, you can effectively manage cookies on the server before sending data to GTM. This ensures you follow GDPR rules, enhancing data privacy and security.
Get full picture of customer journey
With our Magento Google Analytics plugin, you attain a thorough understanding of each step in your customers' journeys through the tracking of a range of events. Starting from the first visit to your website all the way to the ultimate purchase, you'll grasp how customers engage with your store. This includes identifying the products or pages that attract their interest the most and pinpointing the actions that result in successful conversions.
Monitor product impressions & clicks
The extension enables you to capture key product events, (such as view_item, select_item, view_item_list, search) on category and product pages of your online store. By using this data, you'll gain valuable insights into customer actions and preferences, aiding you in making smart choices about enhancing your product pages for improved conversion rates.
Keep an eye on customer account events
The Magento Google Analytics 4 extension gives you a peek into how customers engage with their accounts. It lets you monitor and analyze important account events like registrations, logins, and profile updates. By tracking these actions, you'll gain a deeper understanding of your audience, enhance their experience, and foster stronger customer loyalty.
Track shopping cart & checkout events
Monitor every interaction along your customers' path. Observe their shopping cart actions, including adding or removing items, viewing their cart, and moving to checkout. Stay informed about essential checkout events like begin_checkout, add_payment_info, add_shipping_info, and purchase. This way, you'll gain an in-depth understanding of the entire buying process.
Analyze promotions performance
Examine promotion events to better understand how customers interact with your store's promotions. Identify the most impactful ones and use this knowledge to refine your marketing strategies. Craft focused and appealing campaigns that resonate with your audience's likes and choices, ultimately enhancing your marketing endeavors.
Track performance by brands
Monitor customer interactions on your website with events tied to brands. Delve into data connected to brand-specific attributes like product name, price, color, size, and more. Uncover which brands resonate the most with your customers and identify top-performing products from those brands.
Compliance with Cookie policy
The extension is compatible with Amasty Cookie Consent extension, ensuring compatibility with Google Consent Mode V2, essential for accurate data tracking in advertising and remarketing. This means that even if users decline cookies, it is still possible to send data to GA4, using conversion and behavior modeling.
Demo:
User Guide:
See a detailed User Guide to properly configure extension settings
Our support policy:
- 3 months of free support for Cloud editions;
- Support Service subscription also may be purchased separately. Please contact vendor for details;
- 25-days Marketplace Return Policy.
Technical Specifications
Back to topSeller profile
Seller contact
Integrator
Current Version
2.0.0
Adobe Commerce platform compatibility
Adobe Commerce (cloud): 2.4 (current)
Adobe Commerce (on-prem): 2.4 (current)
Magento Open Source: 2.4 (current)
Type
Stable Build
Updated
16 April, 2024
Categories
Extensions, Reporting & Analytics
Quality Report
Back to topAll tests were conducted on the latest versions of Adobe Commerce that existed for the compatible release lines at the moment of the extension submission. Latest versions of all other software were used, as applicable.
Release Notes
Back to top2.0.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Version 2.0.0
2.0.0 - Feb 29, 2024
Improvement we separated the compatibility functionality with Consent Mode V2 in a distinct package. You can find the 'amasty/module-google-consent-mode' package for installing in composer suggest (Note: this functionality is temporarily unavailable for Hyvä Theme)
1.5.0 - Feb 15, 2024
Compatibility the compatibility with Hyvä Checkout was added. You can find the 'amasty/module-ga4-hyva-checkout' package for installing in composer suggest (Note: the compatibility is available as a part of an active product subscription or support subscription)
1.4.0 - Feb 12, 2024
Compatibility now the extension is compatible with the Consent Mode V2
Fix we eliminated the error that occurred on a website Home Page
1.3.0 - Jan 22, 2024
New the possibility to track Google AdWords Remarketing was added
New Tracking via Measurement Protocol was added so now it is possible to track refunds
Improvement the 'select_item' event is now tracked in analytics when opening products from widgets
1.2.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Version 1.2.0
1.2.0 - Nov 22, 2023
Compatibility: we added the compatibility with Hyvä Theme for Google Analytics 4 with GTM Support. You can find the 'amasty/module-ga4-hyva' package for installing in composer suggest.
1.1.0:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Version 1.1.0
1.1.0 - Aug 11, 2023
New the possibility to track Google AdWords Conversion was added
Compatibility we added compatibility with Amasty Cookie Consent so now it is possible to send data to GA4 using conversion modeling and behavior modeling if the user declined cookies (Note: access to this feature will be enabled once you update the module Cookie Consent (GDPR) to the version, 2.10.1 or newer)
Improvement now 'Sign Up' via Amasty One Step Checkout is being tracked in the GA4
Improvement ‘purchase’ event is now tracked in GA4 when placing an order with multishipping
Fix we fixed the issue with sorting on the search results page
1.0.1:
- Compatible with Adobe Commerce (cloud) : 2.4
- Compatible with Adobe Commerce (on-prem) : 2.4
- Compatible with Magento Open Source : 2.4
- Stability: Stable Build
-
Description:
Version 1.0.1
1.0.1 - Jun 29, 2023
Fix we eliminated the error occurred on category pages after the module installation on PHP 7.4
1.0.0 - Jun 23, 2023
New Initial release. The module is available for installation
Support
Back to topThe best place to start if you need help with a specific extension is to contact the developer. All Adobe Commerce developers have both a contact email and a support email listed.
Contact Vendor