Alsoa S2S Conversion Tracking

Alsoa - the only true Server-to-Server Conversion Tracking as a Service platform that's set to revolutionize the way you manage ad spend and interpret results. It's designed to replace Google Tag Manager containers and age old client side Javascript pixels, Alsoa brings you an innovative, secure, and highly efficient solution to your conversion tracking needs.

With Alsoa, you no longer have to worry about complex data layers in Google Tag Manager that expose personally identifiable information in the client-side browser. Our platform works seamlessly with Meta (Facebook, Instagram), Pinterest, Snap, and TikTok to give you a unified platform for conversion tracking.

How Does It Work?

As users traffic ads on Meta (Facebook, Instagram), Pinterest, Snap, or TikTok we retain click ID's in a session object. If a user signs in, and has name, address or other personally identifiable information available - we populate data rich objects inclusive of this information. As trackable events occur, they are passed to the ad channel with as many data points as possible.

Conversion Events

Easily track all Magento conversion events for each ad channel we support, including…

• View Content
• Search
• Contact
• Add To Wishlist
• Add To Cart
• Initiate Checkout
• Add Payment Info
• Purchase
• Complete Registration

Features

• True S2S Tracking
• Secure
• Data Rich Payloads
• No latency (Job Cue)
• No Javascript
• Error Free

FAQ

What Is Server-To-Server (S2S) Tracking?

Server-To-Server (S2S) tracking allows private data share between API integrations. Historically this was handled by pixels client-side with Javascript, or with SDK's on native applications. Previous methods were unsecure and prone to errors or even manipulation.

How Does This Impact Performance?

The classic methods of conversion tracking rely on pixels, but  privacy changes advertising performance has declined. Server-To-Server (S2S) tracking is able to report conversions directly back to ad channels without relying on the pixel at all.

Does This Solve For iOS 14.5+ Tracking?

It can. We post enriched conversion data as conversions occur, in real-time. This improves ad targeting and results without relying on traditional conversion tracking methods. Accuracy is dependent on depth of PII data in your users application profile.

Will This Capture 100% Of Conversions?

Yes. Conversion ‘event-based’ scenarios require a minimum data payload that's passed to ad channels. Capturing 100% of conversions is a byproduct of how we handle data exchange and how you fire conversion events.

How Secure Is My Data?

We do not store conversion data. As payloads are received, they are sent immediately Server-to-Server (S2S). The only details stored in our database is what's needed to communicate with the ad channel API.

What About Zapier?

With some solutions data lingers throughout various storage  intermediaries like Google Sheets, Airtable etc. This poses regulatory concerns (GDPR, CCPA, etc).

There can be severe latency in posting data with many platforms. This degrades the relationship between an observed conversion and the timestamp of the result itself.

Can you provide payload examples?

Yes. Here are some examples, for signed in, and signed out Magento users.