Google Tag Manager

Google Tag Manager (GTM) is an essential tool for tracking customer interactions and managing analytics. The Acid Unit Google Tag Manager Extension seamlessly integrates GTM with Magento Open Source & Adobe Commerce, providing a powerful, flexible, and user-friendly solution for tracking key eCommerce events such as product clicks, cart additions, checkouts, and purchases.

This extension is designed with ease of use in mind, featuring an intuitive admin panel where store owners can enable or disable specific tracking events, customize event names, and fine-tune how data is pushed to the GTM data layer.

By utilizing this extension, merchants gain deep insights into user behavior, allowing them to optimize marketing strategies, conversion funnels, and ad targeting. The module works out of the box with minimal setup, supports multi-store environments, and follows best practices in performance and scalability.

Pre-requirements

To use this extension, you need an active Google Tag Manager account.
For more information about GTM, visit Google's official documentation.

Configuration

Module configuration is available under:

Stores > Settings > Configuration > Acid Unit > Google Tag Manager

All settings are clearly labeled and designed for ease of use.
The admin panel allows you to:

✔ Enable/disable specific events
✔ Set custom event names
✔ Define conditions for event triggers

Note: Modifying event structure or data layer output requires code-level changes.

Key Features

• Easy setup – No technical expertise needed
• Clean, extendable code – Built with maintainability in mind
• Toggle events with a few clicks – Simplifies event management
• Event debugging – View event data directly in the developer console
• Session-based event control – Prevent events from triggering during 'Logged as a Customer' sessions
• Granular access control (ACL) – Restrict module configuration to specific admin roles
• Multi-store support – Configure settings independently per store
• Include/Exclude Pages by Layout Handle – Control which pages trigger GTM events using Magento layout handles

Tracked Events

The module automatically tracks the following user interactions and pushes structured data to the Google Tag Manager data layer:

• Page Load Events
  • Product Detail Page (PDP)
  • Product Listing Page (PLP)
  • Search Results Page (SRP)
  • CMS Pages
  • Custom URLs
• Click Events
  • Product Clicks
  • Menu Item Clicks
  • Swatch Clicks
• Checkout Flow Events
  • Product Added to Cart
  • Product Removed from Cart
  • Cart Item Quantity Changed
  • Checkout Steps Reached
  • Purchase Completed
• Customer Session Events
  • Logged In / Failed Login
  • Logged Out
  • User Registration / Failed Registration
• Exposure Events
  • Products in List (Product Impression)
  • Top Menu Category Exposure
  • Custom Block Exposure
• Wishlist Events
  • Product Added to Wishlist
  • Product Removed from Wishlist